Performance Marketer - Fresher

0-1 years

Surat

Full-Time

Job Description

We are looking for a passionate and motivated Performance Marketing Fresher who is eager to build a career in paid advertising and digital marketing. The ideal candidate should have a basic understanding of PPC, Google Ads, Meta Ads, audience targeting, and campaign performance, along with strong analytical skills and a willingness to learn.

The role provides hands-on exposure to paid campaigns for SaaS products and services targeting both domestic and international audiences.

Roles & Responsibilities

• Assist in planning, creating, and managing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct basic keyword research, audience research, and competitor analysis.
• Assist in creating and testing ad copies and landing page content.
• Monitor campaign performance and track metrics such as CTR, CPC, CPL, conversions, and ROAS.
• Support campaign optimization to improve performance and achieve marketing goals.
• Assist with conversion tracking using Google Analytics (GA4) and Google Tag Manager.
• Support remarketing and audience-targeting campaigns.
• Prepare basic weekly and monthly campaign performance reports.
• Coordinate with the Marketing, Sales, and Product teams.
• Stay updated with digital advertising trends, Google Ads updates, and new marketing tools.
  
  

Qualification & Requirements

• Freshers / 0–1 year experience in Performance Marketing, PPC, Digital Marketing, or a related field.
• Basic understanding of Google Ads and Meta Ads.
• Basic knowledge of PPC, keyword research, audience targeting, and campaign optimization.
• Familiarity with GA4 and Google Tag Manager is an advantage.
• Basic knowledge of Excel/Google Sheets for data analysis and reporting.
• Strong analytical and problem-solving skills.
• Good English communication and writing skills.
• Strong interest in paid advertising, digital marketing, and SaaS products.
• Willingness to learn, experiment, and work with marketing data.
• Ability to work in a fast-paced and collaborative environment.
  
  

Required Skills

Campaign optimization PPC Keyword Research & Analysis Audience targeting & remarketing Google Tag Manager Strong English Communication (Verbal & Written) Google Ads Meta Ads

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