Company Description
Stitch Stories is a fast-growing apparel brand bringing thoughtful designs, everyday comfort, and premium craftsmanship to modern India. We're looking for a Performance Marketer who can scale our digital growth across Meta, Google, and emerging acquisition channels.
About the Role
We're searching for a data-driven performance marketer who can manage end-to-end paid campaigns, optimize CAC, scale ROAS, and build profitable acquisition funnels. You will work closely with our creative and product teams to drive measurable revenue impact.
Monthly Salary: 80,000 - 1,00,000
Key Responsibilities:
- Create, manage, and optimise campaigns across Meta Ads, Google Ads, YouTube, and retargeting channels.
- Reduce CAC, increase ROAS, and maintain healthy MER.
- Build and manage full-funnel strategies: prospecting retargeting retention.
- Plan performance-driven budgets and weekly/monthly projections.
- Conduct A/B tests on creatives, copy, landing pages, and audiences.
- Analyse campaign performance and generate actionable insights.
- Work closely with designers to brief high-converting creatives.
- Improve website conversion rate (CRO) with landing page testing.
- Manage product/collection-level promotion strategies.
- Monitor trends, competitor strategies, and platform updates.
What We're Looking For:
- 25 years of experience in performance marketing for D2C / fashion / lifestyle brands (required).
- Strong grip over Meta Ads Manager & Google Ads.
- Proven ability to scale campaigns while maintaining efficiency.
- Solid understanding of CAC, ROAS, CTR, CPM, MER, LTV metrics.
- Ability to work with data and build growth-focused strategies.
- Experience with Shopify and GA4
