Performance Marketer

Company Description Social Tab is a social media marketing and design agency specializing in social media management, brand design, performance marketing, SEO, SEM, and website development. The agency currently partners with over 70 clients across India, Canada, and Europe, helping both new and established brands grow through clear, results-focused online and offline strategies. Social Tab works with a diverse portfolio of brands, including Speciality Restaurants, Haus Delivery, Nomad Pizza, Faces Canada, Burgrill, and Bare Anatomy. The team is known for its energetic, collaborative culture and a strong focus on measurable impact in digital marketing.

Role Description This is a full-time, on-site Performance Marketer role based in New Delhi. The Performance Marketer will plan, launch, and optimize paid campaigns across channels such as Google Ads, Facebook, Instagram, and other digital platforms to drive leads, sales, and brand awareness. The role includes managing campaign budgets, tracking key performance metrics, and preparing regular performance reports and insights for internal stakeholders and clients. The Performance Marketer will conduct A/B testing, refine audience targeting, and collaborate with designers and content teams to create high-impact ad creatives and landing pages. The role also involves staying updated with industry trends, platform changes, and best practices to continuously improve campaign outcomes.

Qualifications

• Strong skills in performance marketing channels such as Facebook Ads, Instagram Ads, and other paid media platforms.
• Experience with analytics and measurement tools including Meta Business Suite, Canva ads plan and basic Excel or Sheets for reporting.
• Ability to develop and execute digital marketing strategies, including brand awareness, campaign planning, audience segmentation, and funnel optimization.
• Competence in collaborating with creative and content teams to align ad messaging, landing pages, and brand communication.
• Solid understanding of SEO and SEM fundamentals, including keyword research and search intent, is an advantage.
• Comfort working with budgets, bid strategies, and ROI-focused decision-making for performance campaigns.
• Strong analytical, problem-solving, and data interpretation skills, with attention to detail and accuracy.
• Effective communication and teamwork skills, with the ability to manage multiple campaigns and deadlines.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred; relevant certifications (e.g., Google Ads, Meta Blueprint) are a plus.
• Prior experience in an agency or fast-paced marketing environment is highly beneficial.