Performance marketer

SkySun is an innovative and rapidly growing company dedicated to delivering cutting-edge solutions that drive results. We are committed to fostering a team-oriented culture where creativity, performance, and professional growth thrive. Based in the vibrant community of Mohpa, we strive to build products and services that leave a meaningful impact. Join us to be a part of a forward-looking organization passionately innovating for tomorrow.

Position: Performance Marketer

Experience: 4-6 years

Location: Mohali

Work Schedule-Monday to Friday (6:30 AM-3:30 PM)

We are seeking a skilled and driven Performance Marketer for a full-time, on-site role based in Mohpa. The selected candidate will manage end-to-end performance marketing campaigns, analyze data and metrics, optimize strategies for higher ROI, and collaborate with teams to achieve marketing goals. This role also includes overseeing paid media, tracking performance metrics, and identifying opportunities for campaign testing and scaling.

Drive qualified lead generation across the USA market. Own the entire funnel from click to consultation, optimizing campaigns using native AI tools in Google and Meta platforms.

Responsibilities-

• Build and scale campaigns: Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit

• Generate high-quality leads (form fills and phone calls) across 6 states

• Optimize for appointments and sales-qualified leads

• Execute retargeting campaigns across Google Display, YouTube, Meta for non-converters

• Deploy Google AI: Smart Bidding, Performance Max, Demand Gen, Responsive Search Ads

• Leverage Meta AI: Advantage+ Audience, Advantage+ Creative, Advantage+ Placements, Dynamic Creative testing

• Build sophisticated retargeting funnels (RLSA, Custom Audiences, dynamic remarketing)

• Master GA4: funnel exploration, path analysis, attribution modeling, predictive metrics

• Implement UTM parameter taxonomy for granular campaign tracking

• Set up advanced conversion tracking: GA4 events, Meta Pixel, CAPI, Enhanced Conversions

• Build Looker Studio dashboards tracking performance and conversion metrics

Required Skills-

Platform Expertise:

• 4-6 years managing B2C campaigns

• Expert in Google Ads (Search, Display, PMax, YouTube, Demand Gen) and Meta Ads

• Experience with Quora Ads and Reddit Ads

• Advanced retargeting strategy (RLSA, Custom Audiences, Lookalike Audiences)

Technical Skills:

• Expert in GA4, Google Tag Manager, conversion tracking

• Meta Pixel, Enhanced Conversions implementation

• UTM parameters and cross-domain tracking