About the Role:We are looking for a results-driven Performance Marketer with expertise in Meta Ads (Facebook & Instagram) to lead customer acquisition and revenue growth across digital channels. The ideal candidate will have prior experience in the furniture or home dcor industry, understanding the nuances of high-consideration purchases and long customer journeys.
Key Responsibilities:- Plan, execute, and optimize paid media campaigns on Meta platforms (Facebook, Instagram) with a focus on lead generation, retargeting, and sales conversion.
- Develop campaign strategies aligned with brand goals, seasonality, product launches, and promotional calendars.
- Conduct audience research and segmentation to target potential customers based on behavior, interest, and demographic data.
- Create high-performing ad creatives and copy in collaboration with the content and design teams tailored for Meta placements.
- Monitor and analyze performance data daily; track KPIs such as CTR, ROAS, CPA, CPM, and CVR.
- Manage A/B testing for creatives, audiences, and bidding strategies to continually improve performance.
- Work closely with the e-commerce team to ensure landing pages and product feeds are optimized for conversion.
- Stay updated on platform changes, best practices, and new ad formats released by Meta.
- Generate regular performance reports and deliver actionable insights to stakeholders.
Requirements:- 3-6 years of hands-on experience managing Meta Ads campaigns.
- Proven success in e-commerce or direct-to-consumer marketing, preferably in the furniture or home dcor industry.
- Strong understanding of performance marketing metrics, attribution models, and customer journey mapping.
- Proficiency in using Meta Ads Manager, Meta Pixel, Events Manager, and Google Analytics.
- Experience with retargeting and lookalike audiences.
- Ability to work cross-functionally with creative, product, and data teams.
- Strong analytical skills with a test-and-learn mindset.
- Familiarity with Shopify, WooCommerce, or similar platforms is a plus.
Preferred Qualifications:- Experience with other paid media channels (Google Ads, Pinterest) is a bonus.
- Knowledge of furniture-specific customer behavior and seasonal buying trends.
- Background in conversion rate optimization (CRO) and landing page optimization.
