Company Description
Pro Ultimate is a premier fitness brand with over 125 locations across India, dedicated to combining fitness innovation with a commitment to excellence. We aim to empower every individual to achieve their health and wellness goals through state-of-the-art facilities, certified trainers, and an inclusive community. Our gyms provide a supportive environment to ensure fitness is both accessible and rewarding for everyone. By fostering a healthier and happier nation, we are committed to shaping the future of fitness and wellness. Join a movement that celebrates every milestone in a vibrant and diverse fitness community.
Job Title: Performance Marketing Executive (Paid Campaigns)
Department: Digital Marketing
Location: Corporate Office Mohali
Reports To: Digital Marketing Manager / Head of Marketing
Employment Type: Full-Time
Job Summary:
We are seeking a Performance Marketing Executive to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google, and YouTube. The role focuses on customer acquisition, retention, and sales growth through data-driven marketing strategies. The ideal candidate should have strong analytical skills, a creative mindset, and a deep understanding of ad performance metrics, ROI, and ROAS.
Key Responsibilities:
1. Campaign Planning & Execution
- Plan, create, and manage paid campaigns across Meta (Facebook, Instagram), Google Ads, and YouTube.
- Define clear ROI and ROAS targets aligned with marketing and business goals.
- Develop and implement customer acquisition, retargeting, and lifecycle marketing campaigns.
2. Optimization & Performance Analysis
- Monitor and optimize campaign performance daily to achieve maximum ROI.
- Conduct A/B testing on ad creatives, copies, audiences, and landing pages to identify high-performing combinations.
- Track, measure, and report key metrics such as CAC (Customer Acquisition Cost), ROAS, CTR, and Conversion Rates.
3. Budget Management & Forecasting
- Manage ad budgets efficiently to ensure cost-effective scaling.
- Forecast spend and performance outcomes for each platform.
- Reallocate budgets dynamically based on campaign performance insights.
4. Collaboration & Strategy Alignment
- Work closely with the creative and product teams to develop engaging ad content and landing pages.
- Share insights from campaign data to guide creative direction and messaging.
- Coordinate with sales and CRM teams to ensure consistent audience targeting and remarketing strategies.
5. Reporting & Insights
- Prepare and share weekly/monthly performance reports with actionable insights.
- Present findings on CAC, conversion efficiency, and audience trends.
- Stay up to date with digital marketing trends, tools, and algorithm updates across ad platforms.
Key Skills & Competencies:
- Hands-on experience with Meta Ads Manager, Google Ads, and YouTube Ads.
- Strong understanding of performance marketing, analytics, and conversion optimization.
- Proficiency in Google Analytics, Tag Manager, and other performance tracking tools.
- Analytical mindset with ability to interpret data and derive actionable insights.
- Excellent coordination skills with creative, content, and product teams.
- Knowledge of funnel optimization, remarketing, and customer lifecycle marketing.
- Strong attention to detail, time management, and problem-solving ability.
Qualifications & Experience:
- Bachelor's degree in Marketing, Business, or related field.
- 24 years of experience in digital or performance marketing.
- Proven track record of managing paid campaigns with measurable ROI.
- Certification in Google Ads / Meta Ads is a plus.
Work Environment:
- Office-based role with collaboration across digital, creative, and sales teams.
- Fast-paced and performance-driven environment focused on measurable growth and innovation.
Compensation & Benefits:
- Competitive salary based on experience and performance.
- Opportunities for career advancement in digital strategy and marketing leadership.
