Performance Marketer

Performance Marketer (Individual Contributor) – EdTech

Company: Pramyan

Location: Remote (India)

Employment Type: Full-Time

Experience: 2–4 Years

Compensation: ₹32,000/month

Joining: Immediate (Candidates available to start this weekend preferred)

About Pramyan

Pramyan is an education platform focused on delivering personalized learning experiences for students from Grades 1–10. Through 1:1 tutoring and specialized programs in Coding, AI, Mental Maths, and Foreign Languages, we aim to enable strong conceptual understanding and long-term academic growth.

Role Overview

This is an Individual Contributor (IC) role with end-to-end ownership of performance marketing and growth initiatives. The selected candidate will be responsible for driving user acquisition through a combination of paid advertising, SEO, and social media strategies, with a clear focus on measurable business outcomes.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram) and Google Ads
• Manage the entire marketing funnel from lead generation to conversion (demo bookings and enrollments)
• Develop and implement SEO strategies to improve organic visibility and inbound traffic
• Build and scale social media presence across platforms such as Instagram, LinkedIn, and YouTube
• Conduct A/B testing on creatives, audiences, and landing pages to improve performance metrics
• Analyze campaign performance using tools such as Google Analytics and Ads Manager
• Optimize campaigns for ROI, cost per lead (CPL), and conversion rates
• Collaborate on content and creative strategies to enhance engagement and conversion

Candidate Profile

• 2–4 years of hands-on experience in performance marketing
• Proficiency in Meta Ads and/or Google Ads platforms
• Working knowledge of SEO (on-page and off-page fundamentals)
• Experience in social media growth and content strategy
• Strong analytical and data interpretation skills
• Understanding of conversion tracking, pixels, and retargeting
• Ability to work independently and take complete ownership of outcomes
• Prior experience in EdTech, tutoring, or B2C startups is preferred

Work Details

• Work Mode: Remote
• Working Days: 6 days/week
• Weekly Off: Tuesday
• Probation Period: 3 months

Application Process

Interested candidates may share their resume on [Confidential Information] along with relevant work samples, including:

Campaign performance metrics or case studies

SEO or organic growth contributions

Social media pages or campaigns managed

Pramyan — Personalized Learning. Limitless Potential.