Performance Marketer

Job Title: Performance Marketer

Experience: 1+ Years

Role Overview:

We are looking for a results-driven Performance Marketer to manage and optimize paid digital campaigns. The ideal candidate should have hands-on experience in Meta Ads and Google Ads, with a strong focus on driving leads, conversions, and ROI.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads

• Monitor campaign performance and continuously improve ROI, CTR, CPL, and conversions

• Conduct keyword research, audience targeting, and competitor analysis

• Create and manage ad creatives, copies, and landing page suggestions

• Track and analyze campaign performance using tools like Google Analytics and Ads Manager

• Generate regular performance reports and insights

• Collaborate with the design and content teams for campaign creatives

• Manage budgets effectively and allocate spends for maximum performance

Requirements:

• Minimum 1+ years of hands-on experience in performance marketing

• Strong experience in Meta Ads and Google Ads (mandatory)

• Good understanding of digital marketing metrics and analytics tools

• Ability to analyze data and optimize campaigns accordingly

• Basic knowledge of SEO and landing page optimization is a plus

• Strong communication and coordination skills