About Marut Drones
Marut Drones is India's leading agri-drone company, transforming agriculture through precision drone technology. We manufacture, sell, and service agricultural drones across India - empowering farmers, FPOs, and agri-enterprises with smarter, faster crop management. We're a fast-paced, mission-driven team building for Bharat.
Role Overview
We're looking for a hands-on Performance Marketer who will own end-to-end digital growth, from running paid campaigns to building funnels, automating lead nurturing, and creating culturally resonant content for regional markets. This is not a brand management role. You will be the engine of our digital pipeline.
Key Responsibilities
Paid Media & Campaign Management
- Plan, execute, and optimise paid campaigns on Meta (Facebook/Instagram), Google Ads, and YouTube
- Manage ad budgets and monitor ROAS, CAC, CTR, and CPL and course-correct in real time
- Run A/B tests on creatives, audiences, and landing pages continuously
- Scale winning campaigns while cutting bleeders without hesitation
Funnel & Conversion Optimisation
- Build and maintain lead funnels for dealer acquisition, FPO outreach, and farmer subsidy campaigns
- Design WhatsApp drip sequences in regional languages for lead qualification
- Reduce funnel drop-off using data and conversion analysis
Content & Creative
- Write ad copy, landing page headlines, and hook scripts that convert
- Brief and review creatives (static, reels, videos) aligned to campaign goals
- Manage Instagram, Facebook, and YouTube content & campaigns
Analytics & Reporting
- Own a weekly performance dashboard tracking key metrics across all channels
- Build channel-wise and funnel-wise audit reports that give leadership decision-ready insights
- Maintain UTM hygiene and attribution tracking across all campaigns
Cross-functional Collaboration
- Work closely with pre-sales and sales teams to align on lead quality and follow-up SLAs
- Support dealer onboarding campaigns and territory-specific ad pushes
Must-Haves
What We're Looking For
- 2–4 years of hands-on performance marketing experience (brand or agency side)
- Proven experience managing Meta Ads and Google Ads, not randomly boosting posts
- Working knowledge of WhatsApp automation tools
- Comfort with analytics - Meta Ads Manager, Google Analytics, spreadsheets
- Strong bias for action: you test, iterate, and ship fast
Good To Have
- Experience marketing to rural/agri audiences or Tier 2–3 markets
- Prior experience in a startup or high-growth environment
Why Marut Drones
- Real ownership - you run campaigns end to end, no committee approvals
- Mission-driven work - your campaigns directly help Indian farmers
- High-velocity startup - you'll grow faster here than anywhere else
- Unique market exposure - farmers, FPOs, and dealers across 13 states
