Key Responsibilities
- Update and maintain daily master performance sheet with spend, leads, paid conversions, revenue, ROAS, conversion rate, and average ticket size at ad level.
- Ensure all daily data is accurately fed before any analysis or decision-making.
- Manually analyze and classify leads as technical or non-technical.
- Monitor junk ratio trends and detect lead quality degradation early.
- Track CPL trends across 2–3 day windows and identify abnormal spikes.
- Identify specific ads responsible for CPL increase or performance drops.
- Monitor previously winning ads and detect creative fatigue.
- Analyze audience and targeting performance linked to lead quality and revenue.
- Maintain the Meta Budgeting Google Sheet and visualize CPL, spend, and lead trends.
- Conduct structured phase-wise monthly analysis (Day 1–10, 11–20, 21–30).
- Daily spend fluctuations and control Meta overspending.
- Own overall ROAS tracking across all products.
- Collect regular feedback from SMO Head and team leaders (RoboAI & eDrive).
- Track connection rate, DNP rate, denial rate, ghosting rate, and open follow-ups.
- Correlate sales feedback with ad-level data before making decisions.
- Create sales enablement creatives when required.
- Draft WhatsApp and follow-up messaging for DNP, ghosting, and open leads.
- Monitor Google Ads performance and maintain CPL discipline.
- Optimize keyword-level performance and budget allocation in Google.
- Reallocate budgets across products based on revenue efficiency.
- Make scale, pause, or kill decisions based strictly on structured data.
- Maintain strict revenue accountability, not just lead generation
About Company: Our team at My Equation is a tightly knit group of passionate individuals with a shared objective of achieving consistently excellent results as well as having fun in the process, welcoming, and growing. Made up of creative and enthusiastic individuals with a fusion of various backgrounds and defined futuristic ideologies. My Equation aims to provide top-notch products with a reliance on cutting-edge technology. It's our secret recipe for an unsolved equation. With the motto to build a community of students and provide them with resources to find their way in the world through workshops and boot camps, My Equation gives the next generation a platform to innovate, get inspired, and come up with ideas. We, at My Equation also aim to provide top-notch educational facilities to students around the world so that they can learn the materials and be more knowledgeable.
