About the Role
We are looking for a Senior Performance Marketer with 2–4 years of hands-on experience in managing and scaling paid advertising campaigns. The ideal candidate should have strong expertise in Meta Ads and Google Ads, a data-driven approach, and the ability to deliver measurable results.
Key Responsibilities
- Plan, execute, manage, and optimize performance marketing campaigns across Meta Ads and Google Ads.
- Develop paid marketing strategies based on business goals and target audiences.
- Manage advertising budgets and optimize campaigns for better ROAS, CPL, CPA, and conversions.
- Conduct audience research, competitor analysis, and campaign analysis.
- Manage campaign targeting, bidding, budgets, ad sets, creatives, and optimization.
- Monitor campaign performance and identify opportunities for scaling.
- Conduct A/B testing of creatives, ad copies, audiences, and campaign strategies.
- Work closely with the creative team to develop high-performing ad creatives.
- Analyze campaign data and prepare regular performance reports.
- Track leads, conversions, customer acquisition costs, and overall campaign ROI.
- Coordinate with the sales team to improve lead quality and conversion rates.
- Stay updated with the latest changes, trends, and best practices in Meta and Google advertising.
- Guide junior team members and assist in task allocation and campaign execution.
Required Skills
- 2–4 years of relevant experience in Performance Marketing.
- Strong hands-on knowledge of Meta Ads and Google Ads.
- Excellent understanding of ROAS, ROI, CPL, CPA, CTR, CPC, CPM, and conversion rates.
- Experience in managing and scaling paid advertising campaigns.
- Strong analytical and problem-solving skills.
- Knowledge of Google Analytics, Google Tag Manager, conversion tracking, and reporting.
- Good understanding of retargeting, remarketing, audience segmentation, and marketing funnels.
- Ability to analyze ad creatives and understand factors affecting campaign performance.
- Good communication and team management skills.
- Ability to work independently and take ownership of campaign performance.
Preferred Candidate
- Proven track record of delivering and improving campaign performance.
- Experience handling multiple campaigns or clients.
- Experience in managing or mentoring a team will be an added advantage.
- Strong understanding of lead generation and conversion-focused marketing.
- Immediate joiners will be preferred.
