Performance Marketer - Edutech firm - CG Road, Ahmedabad

Job Title: Performance Marketer

Company Name: Tops Technologies Pvt Ltd

Website: https://www.tops-int.com/

Position type: fulltime - Mon to Sat - Full-time

Salary: As per the company norms and based on experience

Experience: 2–5 Years

About TOPS Technologies

TOPS Technologies is a leading skilling and training company focused on making students job-ready and industry-ready through practical, outcome-driven programs. We work closely with industry needs and focus heavily on performance-driven student acquisition through digital channels.

Key Responsibilities

·        Performance & Lead Generation

·        Plan, execute, and optimize paid campaigns for lead generation across:

Plan, launch and optimize Meta and Google Ads campaigns.

·        Analyze performance at Campaign, Ad Set and Ad level.

Drive high-quality leads at an optimized CPC/CPL

·        Continuously test creatives, audiences, landing pages, and funnels

·        Monitor daily performance metrics and scale winning campaigns

·        Strategy & Optimization

·        Build and manage full-funnel strategies (Awareness → Consideration → Lead)

·        Analyze campaign data and generate actionable insights

·        Work closely with content, design, and sales teams to improve lead quality

·        Implement A/B testing for ads, copies, creatives, and landing pages         

Track the complete funnel: Lead → Qualified Lead → Walk-in/Counselling → Admission.

·        AI & Automation

·        Use AI-powered tools for:

·        Ad copy generation & creative ideation

·        Audience targeting & performance prediction

·        Campaign optimization & reporting

·        Stay updated with the latest trends in AI-driven performance marketing

·        Experiment with tools like:

·        AI ad creatives & copy tools

·        Automation rules

·        Smart bidding & predictive analytics