Performance Marketer

Company: Digiweave Mediatech LLP

Location: Thane

Work Mode: Work From Office

Experience: 2+ Years

Notice Period: Maximum 30 Days

About the Role

Digiweave is looking for a Performance Marketing Executive who can take ownership of paid campaigns and drive measurable results for our clients.

You will work on real D2C, E-commerce, Fashion, Lifestyle and FMCG brands, managing campaigns across Meta and Google Ads with a focus on leads, sales, conversions and growth.

Key Responsibilities

• Plan, execute and optimise campaigns across Meta Ads and Google Ads.
• Drive leads, sales, conversions and customer acquisition through paid marketing.
• Manage campaign setup, targeting, budgets, optimisation and scaling.
• Monitor key metrics including ROAS, CPA/CAC, CPL, CTR, CPC, CPM and conversion rate.
• Analyse campaign performance and take data-driven optimisation decisions.
• Conduct A/B testing across creatives, audiences, ad copies and campaign strategies.
• Work with creative and social media teams to develop performance-focused creatives.
• Identify opportunities to scale successful campaigns while maintaining profitability.
• Troubleshoot underperforming campaigns and implement corrective actions.
• Ensure proper pixels, conversion tracking, events and analytics are in place.
• Prepare regular performance reports with insights and recommendations.
• Stay updated with platform changes, competitor activity and digital marketing trends.

What We're Looking For

• 2–3 years of hands-on experience in Performance Marketing.
• Strong experience with Meta Ads and Google Ads.
• Experience managing D2C and E-commerce campaigns independently.
• Proven ability to generate leads and/or sales through paid marketing.
• Strong understanding of campaign optimisation, tracking and performance analysis.
• Good knowledge of ROAS, CAC, CPL, CPA and conversion metrics.
• Analytical mindset with strong problem-solving skills.
• Ability to manage multiple campaigns and deadlines.
• Experience with Amazon Ads or Flipkart Ads will be an added advantage.
• Digital marketing agency experience will be preferred.
• Someone who has handled 8 Lakh+ monthly budget

Why Join Digiweave

We are a small, ambitious and growing team, which means more ownership, hands-on exposure and faster learning.

You'll work directly on real campaigns and real business challenges rather than being restricted to one small part of the process. Your ideas will be heard, your work will be visible, and as Digiweave grows, you grow with us.

Interested

Send your updated CV to [Confidential Information]