Job Role - Performance Marketer Level AM / Manager
Experience 6–8 Years
Location Mumbai (On site)
Reports to GTM Head
CTC - 15 lpa
WHAT YOU'LL OWN
- End-to-end execution of paid B2B lead gen campaigns targeting US enterprise buyers CFOs, Controllers, Finance Leaders
- ABM campaign strategy and activation: 1:1, 1:few, and 1:many across LinkedIn, intent data platforms, and display
- Coordinate with Sales on lead handoff protocols, MQL-to-SQL conversion, and pipeline quality feedback loops
- Campaign performance tracking, attribution reporting, and funnel contribution analysis (CAC, CPL, MQL-to-SQL benchmarks)
- Martech stack ownership — ad platforms, CRM sync, intent data, and analytics tooling
- Integrate GEO (Generative Engine Optimization) thinking into campaign and content strategy to protect inbound visibility
MUST HAVES
- 6–8 years in B2B performance marketing; agency background strongly preferred
- Proven track record running paid lead gen campaigns for US-market B2B brands
- Hands-on ABM execution experience — not just strategy; actual campaign activation
- Strong command of LinkedIn Campaign Manager, Google Ads, and Meta for B2B
- Working knowledge of CRM platforms (HubSpot / Salesforce) and UTM / attribution hygiene
- Understanding of GEO and its downstream impact on organic and paid lead gen strategy
- Analytical mindset — comfortable owning and presenting performance metrics to leadership
GOOD TO HAVE
- Experience running programmatic ad campaigns (DSPs, DV360, or equivalent)
- Exposure to intent data platforms — 6sense, Bombora, or similar
- Familiarity with outbound/SDR tooling: Smartlead, Apollo, Sprouts, or sequencing platforms
- Understanding of the US accounting, finance outsourcing, or professional services sector
Regards,
Neha Khandelwal
[Confidential Information]
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