As a Performance Marketer at Camveda, you will play a crucial role in driving the growth and success of our direct-to-consumer (D2C) brand
- You will be responsible for developing and executing strategic marketing campaigns with a strong focus on performance metrics
- Your expertise in digital marketing channels, data analysis, and optimization techniques will contribute to the achievement of our brand s marketing objectives
- You will work closely with cross-functional teams and external partners to enhance brand visibility, attract new customers, and maximize return on investment (ROI)
- This is an exciting opportunity to join a dynamic team in a rapidly growing industry
Responsibilities:
- Develop and implement data-driven marketing strategies to drive customer acquisition, retention, and revenue growth for Camveda s D2C brand.
- Plan, execute, and optimize performance marketing campaigns across various digital channels such as paid search, social media advertising, display advertising, affiliate marketing, and email marketing.
- Conduct thorough analysis of campaign performance, utilizing data and analytics tools to identify areas of improvement and optimize marketing efforts for maximum ROI.
- Collaborate with the creative team to develop compelling and impactful marketing assets, ensuring alignment with brand guidelines and campaign objectives.
- Monitor industry trends, competitive landscape, and customer behavior to identify new growth opportunities and make data-driven recommendations for marketing strategy adjustments.
- Establish and maintain strong relationships with external partners, including advertising platforms, agencies, and influencers, to maximize brand exposure and reach.
- Collaborate with the analytics team to develop relevant KPIs, track marketing performance, and provide regular reports and insights to stakeholders.
- Stay up-to-date with the latest advancements in digital marketing, performance tracking tools, and industry best practices, and leverage this knowledge to drive innovation and continuous improvement.
Key Result Areas (KRAs):
- 1. Performance Marketing Campaigns: Develop and execute highly effective performance marketing campaigns, achieving predefined KPIs such as customer acquisition, conversion rates, and revenue targets.
- 2. ROI Optimization: Continuously analyze campaign data and leverage insights to optimize marketing spend and maximize ROI.
- 3. Channel Management: Manage and optimize digital marketing channels, ensuring effective allocation of budgets and resources for maximum impact.
- 4. Cross-functional Collaboration: Collaborate with internal teams and external partners to align marketing strategies, assets, and messaging for consistent brand experience.
- 5. Data Analysis and Reporting: Provide regular reports and actionable insights on marketing performance, leveraging data analysis tools and techniques.
- 6. Shopify Knowledge: Candidate must have knowledge to create landing pages and website update for less dependency on website development agency.
- 7. Innovation and Industry Awareness: Stay informed about emerging trends, technologies, and marketing strategies to drive innovation and keep the brand at the forefront of the industry.
Qualifications:
- Bachelor s degree in marketing, business, or a related field (advanced degree is a plus).
- Proven track record of at least 2 years of experience in performance marketing, preferably in the D2C industry.
- Deep understanding of digital marketing channels and hands-on experience with platforms such as Google Ads, Facebook Ads Manager, and email marketing tools.
- Strong analytical skills and ability to interpret data to drive marketing insights and optimizations.
- Proficiency in using analytics tools such as Google Analytics, data visualization tools, and Excel/Google Sheets.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
- Result-oriented mindset with a focus on achieving and exceeding targets.
- Creative thinking and problem-solving abilities.
- Up-to-date knowledge of industry trends, best practices, and emerging marketing technologies
