Performance Manager (Acquisition & Retention)

Key Responsibilities:

• Manage and scale Meta Ads end-to-end, including campaigns, audiences, creatives, budgets, and ROAS across all stages (new, retargeting, and reactivation).
• Continuously test and scale the best-performing audiences, creatives, offers, and messaging.
• Collaborate with Creative and Product teams to develop high-performing ad creatives with strong messaging and formats.
• Increase customer retention and lifetime value through CRM channels like Email, WhatsApp, Push, SMS, and RCS.
• Build and optimize high-intent and lookalike audiences using customer data and insights.
• Track and improve key growth metrics like Revenue, CAC, ROAS, first purchases, repeat purchases, and overall LTV.

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