Performance Management Specialist / Social media strategist

Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn to achieve defined CPL, CPA, and ROAS targets.

Develop and implement data-driven social media strategies to drive brand awareness, engagement growth, and qualified lead generation.

Monitor, analyze, and improve campaign performance using Google Analytics and platform insights; deliver actionable weekly/monthly reports.

Optimize conversion funnels through A/B testing, audience segmentation, retargeting strategies, and landing page improvements.

Manage digital marketing budgets efficiently while ensuring maximum ROI and continuous performance scaling.