Job Title: Performance & Growth Lead
Company: Jeena Sikho Lifecare Ltd
Location: Head Office, Zirakpur
Job Summary:
We are looking for a dynamic and result-driven Performance & Growth Lead to drive end-to-end D2C business growth. The candidate will be responsible for managing revenue performance, optimizing marketing funnels, and leading cross-functional growth initiatives across digital channels.
Key Responsibilities:
- Own and manage D2C revenue performance across website (Shopify) and app
- Plan and scale performance marketing campaigns across Meta, Google, and YouTube
- Lead funnel optimization initiatives including CRO, AOV improvement, and checkout optimization
- Track, analyze, and improve KPIs across performance marketing, SEO, and development teams
- Collaborate with Lead Generation, Social Media, and Influencer teams for full-funnel growth
- Build and present weekly dashboards, reports, and growth insights
- Develop monthly and quarterly revenue strategies aligned with business goals
- Identify growth opportunities and implement data-driven strategies
Eligibility Criteria:
- Bachelor's degree in Marketing, Business, or related field
- Experience: 4–6 years in Performance Marketing / Growth roles (D2C preferred)
Required Skills:
- Strong understanding of performance marketing (Meta Ads, Google Ads, YouTube Ads)
- Hands-on experience with Shopify or similar e-commerce platforms
- Knowledge of CRO, funnel optimization, and analytics tools
- Strong analytical and data-driven decision-making skills
- Leadership and cross-functional collaboration ability
- Excellent communication and presentation skills
Preferred Skills:
- Experience in D2C or healthcare industry
- Familiarity with SEO and app marketing
- Experience in managing teams or leading projects
What We Offer:
- Competitive salary package
- Opportunity to lead business growth initiatives
- Fast-paced and collaborative work environment
- Career growth and leadership opportunities
