Performance and Retention Marketing Executive

About Us

Craft & Glory is a premium heritage footwear and apparel brand focused on small-batch craftsmanship, high-quality materials, and meticulous production standards. We are expanding rapidly and looking for an organised, analytical, detail driven, and eager to build a strong foundation in performance and retention marketing for a leading premium lifestyle brand.

Job Description

Support the planning, execution, and optimisation of performance marketing campaigns across Shopify, Meta Ads, Google Ads, and other relevant platforms.

Track daily results, analyse key metrics, and present clear performance reports that help guide decision making.

Build and manage customer outreach campaigns across email, WhatsApp, and other retention marketing platforms.

Maintain customer segments, automation flows, and workflows that support stronger engagement and repeat purchases.

Manage the Shopify storefront including product uploads, price changes, image updates, and general website upkeep.

Work closely with our developer to ensure timely execution of website improvements and new functionalities.

Maintain comprehensive reporting covering creative performance, campaign effectiveness, audience insights, product trends, and seasonal patterns.

Share insights, identify opportunities, and contribute to future campaign planning.

Collaborate with creative and marketing teams to ensure alignment across ads, content, and landing pages.

Maintain well organised data sheets and dashboards that offer visibility to the leadership team.

What We Expect

Understanding of performance marketing fundamentals with hands on exposure to Meta Ads and Google Ads.

Working knowledge of Shopify including product and content management.

Familiarity with retention marketing tools for email, WhatsApp, and customer re engagement.

Strong analytical skills with proficiency in Excel or Google Sheets.

Strong communication and coordination skills with an ability to take ownership of day to day responsibilities.

A structured, focused, and growth oriented mindset.

Craft and Glory is a brand built around craftsmanship, heritage, and meaningful customer experience. If you enjoy working in a fast moving environment where data, creativity, and execution come together, we would love to meet you.