Title:Performance Marketing Manager - Digital
Location:Hyderabad or Bangalore, India
Experience:58 years
Pay scale: 7 lacs to 10 lacs DOE - Full time employment
About the role
We are looking for aPerformance Marketing Managerto own and scale our paid acquisition engine across app and web, managing multicrore monthly ad spend efficiently while leading a team of junior marketers.
What you'll own
- Plan, launch, and optimize campaigns across Google Ads, Meta, YouTube, programmatic, and other channels to hit CAC, ROAS, and payback targets.
- Manage and scale2 Cr+ monthly digital marketing budgetswith clear guardrails and unit economics discipline.
- Lead and mentor ateam of 10 junior performance marketing and campaign operations resources, setting priorities and reviewing execution quality.
- Build and iterate full-funnel strategies forapp(installs activation transaction) andweb(click signup transaction).
- Design and run structured A/B and multivariate tests on creatives, audiences, bids, and landing pages.
- Partner with Product and Product Marketing to align campaigns with user journeys, onboarding flows, and key feature launches.
- Work closely with Marketing Data/Analytics to build dashboards, deep dives, and cohort analyses that inform budget allocation.
- Maintain channel hygiene, tracking, and attribution across platforms (GA4/Mixpanel/AppsFlyer/Adjust, etc.).
- Stay on top of platform changes (algorithms, policies, formats) and proactively test new betas/features.
Musthave experience
- Performance product marketing experience at a productled companyOR at adigital marketing agency managing productbased clients.
- Proven ownership of 2 Cr+ monthly digital marketing spendacross multiple paid channels, with clear performance outcomes.
- Handson experience targeting US customers(time zones, creatives, compliance, cultural context).
- Managed and developed a team of at least 810 junior marketers/analysts.
- 58 years in performance marketing/growth forUSfocused digital products; fintech experience strongly preferred.
- Direct experience with at least two major platforms (Google + Meta minimum), including scaling and optimization.
- Strong grasp of attribution, cohorts, funnels, and core metrics (CAC, LTV, ROAS, retention).
- Comfortable with Excel/Sheets and working closely with data/BI teams; basic SQL is a plus
- Excellent Communication Skills
- Excellent analytical skills
