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Campaign Setup & Management: Oversee the setup, implementation, and management of digital ad campaigns.
Campaign Monitoring & Analysis: Monitor and analyze campaign performance to ensure KPIs are met.
Optimization Strategies: Conduct A/B testing and implement strategies to improve campaign performance and ROI.
Data Analysis: Utilize data analysis tools to identify trends and insights to drive campaign optimization.
Reporting & Insights: Generate and present detailed reports on campaign performance, offering actionable insights and recommendations.
Post-Campaign Analysis: Conduct post-campaign analysis to assess effectiveness and provide insights for future strategies.
Cross-Functional Collaboration: Work closely with sales, client, and product teams to align advertising strategies with business goals.
Strategy Participation: Participate in strategy sessions and provide insights based on campaign performance data.
Paytm is India's largest leading payment gateway that offers comprehensive payment services for customer and merchants. We offer mobile payment solutions to over 7 million merchants and allow consumers to make seamless mobile payments from Cards, Bank Accounts and Digital Credit among others. We pioneered and are the leader of QR based mobile payments in India. With the launch of Paytm Payments Bank, we aim to bring banking and financial services to half-a-billion un-served and under-served Indians. Our investors include Softbank, SAIF Partners, Alibaba Group and Ant Financial. We strive to maintain an open culture where everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. Our team spends hours, designing each new feature and obsesses about the smallest of details.
Job ID: 109880641