Introduction
Apptio an IBM Company, is the leading provider of cloud-based Technology Business Management (TBM) software that helps technology and financial leaders make strategic decisions as they plan, analyze, and optimize technology investments.Apptio fuels digital transformation using business analytics to provide facts and insights about technology cost, value and quality, so leaders can make faster, data-driven decisions.
Your Role And Responsibilities
Support the creation and execution of partner marketing campaigns, including webinars, events, and joint demand generation initiatives.
Collaborate closely with partners and cross-functional internal teams (Sales, Marketing Operations, Field Marketing, and Creative) to align on shared objectives and deliverables.
Work with internal teams and key stakeholders to ensure consistent messaging and seamless campaign execution across regions.
Demonstrate a strong overview of Marketo and Salesforce.
Manage purchase orders (POs) and contracts across the APAC region.
Lead the planning, project management, and execution of third-party events.
Preferred Education
Master's Degree
Required Technical And Professional Expertise
- 4 years of experience in B2B marketing
- Partner marketing experience
- Must have a track record of working on demand gen activities
- Strong understanding and experience with marketing program development
- Ability to work independently and in a team environment
Preferred Technical And Professional Experience
- Strong understanding of the typical partner landscape
- Marketing program management and multi-channel campaign execution
- Relationship building, stakeholder management and cross team collaboration
- Excellent written and verbal communication and presentation skills
