Experience: 24 Years
Engagement: 12-Month Contract
Shift: US Shift (Night Shift IST)
Location: Remote
Role Summary
We are seeking a hands-on Pardot Certified Expert to execute and optimize multi-channel marketing campaigns across email and paid media. This role will manage end-to-end campaign execution in Pardot and Demandbase, including audience segmentation, campaign builds, testing, and performance optimization.
The ideal candidate will collaborate cross-functionally with marketing, content, and creative teams to ensure campaigns are brand-aligned, targeted, and performance-driven for US-based stakeholders.
Key Responsibilities
Channel & Campaign Management (Email and Paid Media)
- Build, test, launch, and optimize campaigns across email (Pardot) and paid media platforms (e.g., LinkedIn, Demandbase)
- Execute audience segmentation and targeting strategies using prospect data, insights, and campaign objectives
- Refine targeting through segmentation, audience analysis, and collaboration with content/creative teams
- Optimize ad and email performance through A/B testing, data analysis, and continuous adjustments
- Ensure campaigns are aligned with brand guidelines and messaging standards
Pardot & Demandbase Execution
- Build and deploy Pardot emails, Engagement Studio programs, forms, landing pages, and automation rules
- Execute account-based and paid media campaigns in Demandbase as per campaign plans
- Manage prospect lists, segmentation, scoring, grading, and lifecycle stages
- Coordinate campaign setup across platforms to ensure consistent targeting and messaging
SalesforcePardot Integration
- Maintain sync between Salesforce CRM and Pardot (fields, campaigns, objects)
- Support lead routing, assignment logic, and campaign attribution tracking
- Troubleshoot sync or data quality issues impacting campaign execution
Performance Tracking & Optimization
- Monitor and analyze campaign performance across email and paid channels
- Create reports and dashboards for engagement, MQLs, conversions, and pipeline impact
- Recommend optimizations based on performance data and testing results
Cross-Functional Collaboration
- Collaborate with marketing, content, creative, and paid media teams to ensure asset readiness
- Ensure assets are brand-aligned and optimized for campaign performance
- Translate campaign briefs into Pardot/Demandbase execution plans
- Work closely with US stakeholders to meet campaign timelines
Must-Have Requirements
- Pardot Specialist Certification (Mandatory)
- 24 years hands-on Pardot
- Experience executing email and paid media campaigns (LinkedIn/Demandbase preferred)
- Strong segmentation, targeting, and audience strategy experience
- Hands-on with Engagement Studio, automation rules, and campaign builds
- Experience optimizing campaigns via testing and performance analysis
- Understanding of SalesforcePardot integration
- Comfortable working US shift
