About the Role
We are looking for an experienced Paid Media Specialist with 5+ years of hands-on experience managing multi-channel digital campaigns. The ideal candidate understands performance marketing deeply, can translate business objectives into media strategies, and can optimize campaigns toward measurable ROI.
You will be responsible for planning, executing, and scaling paid campaigns across platforms like Google Ads, Meta, LinkedIn, and programmatic channels. You'll work closely with content, design, analytics, and sales teams to drive predictable growth.
Key Responsibilities
Campaign Strategy & Execution
- Plan, launch, and optimize paid media campaigns across Google Search, Display, YouTube, Performance Max, Meta Ads, LinkedIn Ads, and third-party ad networks.
- Conduct full-funnel campaign planning (awareness consideration conversion retention).
- Build structured campaigns aligned to goals (leads, sales, traffic, app installs, reach, remarketing).
Optimization & Performance Management
- Continuously optimize campaigns for CPL, CPA, ROAS, CTR, CVR, CAC, and engagement metrics.
- Perform keyword research, audience segmentation, bidding optimization, and ad testing.
- Implement A/B tests for creatives, landing pages, and audience groups.
Analytics & Reporting
- Track performance using Google Analytics 4, Google Tag Manager, Looker Studio, CRM dashboards.
- Build weekly and monthly performance reports with insights and recommendations.
- Analyze patterns, funnel drop-offs, and attribution paths to improve performance.
Budget & Media Planning
- Manage monthly budgets ensuring efficient allocation and minimal wastage.
- Forecast spends and performance outcomes based on historical data.
- Work with finance/leadership on periodic budget reviews.
Cross-functional Collaboration
- Work with designers and copywriters to develop high-converting creatives.
- Collaborate with SEO, content, product, and sales teams to align campaigns to business objectives.
- Share insights to influence broader marketing strategies.
Platform Expertise
- Deep working knowledge of Google Ads (Search, Display, YouTube, PMax).
- Advanced understanding of Meta Ads Manager (lead gen, conversions, remarketing).
- Strong LinkedIn Ads experience for B2B campaigns.
- Understanding of programmatic platforms (DV360) is a plus.
Requirements
- 5+ years of experience in performance marketing or paid media roles.
- Proven track record of managing large-scale campaigns and achieving ROI targets.
- Hands-on expertise with Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, and Looker Studio.
- Strong analytical skills with the ability to translate data into decisions.
- Experience managing budgets and forecasting.
- Ability to craft briefs for creative teams and ensure campaign quality.
- Strong understanding of conversion tracking, UTM tagging, and attribution models.
- Knowledge of landing page optimization tools (Hotjar, Unbounce, HubSpot, etc.) is a bonus.
- Certifications in Google Ads or Meta Blueprint preferred.
Core Responsibilities
- Process Assessment: Conduct thorough assessments and evaluations of existing business processes, identifying areas for improvement, inefficiencies, and bottlenecks.
- Data Collection and Analysis: Gather and analyze data related to process performance, utilizing statistical and analytical tools to identify trends and areas requiring attention.
- Process Mapping: Create detailed process maps and flowcharts to visualize current processes and pinpoint areas for optimization.
- Performance Metrics: Define key performance indicators (KPIs) and metrics to measure process effectiveness and monitor progress in process improvement initiatives.
- Continuous Improvement: Develop and implement process improvement strategies, methodologies, and best practices such as Lean Six Sigma or Quality Management.
- Root Cause Analysis: Identify root causes of process issues and inefficiencies, and recommend solutions to address these issues effectively.
- Change Management: Collaborate with stakeholders to implement process changes and ensure successful adoption by employees.
- Documentation: Maintain accurate documentation of process improvements, changes, and associated procedures.
- Training and Education: Provide training and support to employees involved in the newly optimized processes, ensuring understanding and adherence to updated procedures.
- Project Management: Lead or participate in cross-functional teams focused on process improvement projects, managing timelines, resources, and budgets.
