We're seeking a highly skilled and self-driven Media Buyer with a proven track record of managing successful paid social campaigns for US clients. This role requires someone who can independently strategize, execute, and optimize high-budget campaigns across Facebook, Instagram, and TikTok while delivering exceptional ROI.
Key Responsibilities:
- Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, and TikTok for US-based clients
- Develop comprehensive media buying strategies tailored to US market audiences and consumer behavior
- Independently manage campaign budgets ranging from $10K to $500K+ monthly
- Conduct audience research, segmentation, and targeting optimization for US demographics
- Create and test multiple ad sets, audiences, and creative variations to maximize performance
- Analyze campaign data and metrics to drive data-informed optimization decisions
- Implement advanced testing methodologies including A/B testing, creative testing, and audience testing
- Scale winning campaigns while maintaining or improving cost efficiency
- Stay ahead of platform algorithm changes, ad policies, and emerging features
- Provide strategic recommendations and performance reports to clients and stakeholders
- Manage relationships with US clients, understanding their business goals and KPIs
- Collaborate with creative teams to develop high-converting ad creatives
- Monitor competitor activities and industry trends in the US market
Required Qualifications:
- 3+ years of hands-on experience as a Media Buyer or Performance Marketing Specialist
- Must have extensive experience working with US clients and understanding US market dynamics
- Proven expertise managing substantial ad budgets on Facebook Ads Manager, Instagram, and TikTok Ads Manager
- Strong portfolio demonstrating successful campaigns with clear ROI metrics and case studies
- Deep understanding of Meta Business Suite, Meta Ads Manager, and TikTok Ads platform
- Self-starter with ability to work independently and manage multiple campaigns simultaneously
- Expertise in conversion tracking, pixel implementation, and analytics setup
- Strong analytical skills with proficiency in interpreting data and making strategic decisions
- Knowledge of US consumer behavior, time zones, and seasonal trends
- Experience with direct response marketing and performance-driven campaigns
- Excellent communication skills for client-facing interactions
Required Portfolio Elements: Your portfolio must demonstrate:
- Minimum 5 case studies showing campaign results (ROAS, CPA, conversion rates)
- Evidence of managing US market campaigns with clear geographic targeting
- Examples of scaling campaigns from testing to significant daily budgets
- Before/after optimization results showcasing your impact
- Budget sizes managed and corresponding results achieved
Preferred Skills:
- Experience with e-commerce brands, DTC companies, or lead generation campaigns
- Familiarity with Google Ads and other paid media channels
- Knowledge of attribution modeling and multi-touch attribution
- Experience with creative testing frameworks and ad creative best practices
- Understanding of iOS 14+ tracking challenges and privacy updates
- Proficiency with analytics tools (Google Analytics, Triple Whale, Hyros, etc.)
- Experience managing agencies or working with US-based remote teams
What Makes You Stand Out:
- Proven ability to scale campaigns to 7-figure monthly budgets
- Experience in competitive US markets (finance, health, beauty, tech,sweepstakes etc.)
- Track record of 3x+ ROAS consistently across multiple accounts
- Understanding of full-funnel marketing and customer journey mapping
- Experience during high-stakes periods (Black Friday, holiday seasons, product launches)
