Paid Media Specialist

About The Role

We're looking for an experienced Paid Media Manager to join our in-house team and take ownership of paid performance across search, shopping, social, and display channels. This is a hands-on, strategic role where you'll be responsible for driving profitable customer acquisition, scaling revenue, and continually improving ROAS for a premium menswear brand with a strong identity and loyal customer base.

This is a hands-on role for someone who enjoys both strategy and execution, thrives on data, and understands how performance marketing fits within a wider brand and product story.

Key Responsibilities

Strategy & Performance

• Lead the paid media strategy across Paid Search & Shopping, Paid Social, and Digital Display
• Own performance against revenue, CPA, ROAS, and efficiency targets
• End-to-end implementation: campaign setup, optimisation, tracking, reporting, and insight
• Continuously test and evolve tactics across platforms, audiences, creatives, and formats
• Accurately forecast performance and budget delivery across accounts and markets
• Ensure paid media supports wider brand, trading, and promotional objectives.
  
  

Platforms & Channels

• Own and manage all paid activity across platforms, including Google, YouTube, Microsoft (Bing), Meta (Facebook & Instagram), Criteo, Pinterest, and emerging platforms
• Manage and optimise product feeds and shopping strategies in collaboration with merchandising and e-commerce teams
• Maintain expert knowledge of platform automation, bidding strategies, and industry best practices
• Oversee the use of 3rd-party tools and technology to drive efficiency and insight
  
  

Collaboration & Stakeholder Management

• Act as a key paid media contact for senior stakeholders across the wider team
• Translate performance data into clear, commercial insights for non-specialist audiences
• Build strong relationships with external partners and suppliers
  
  

Skills & Capabilities

• Strong practical expertise in Paid Search and Paid Social platforms
• Commercially driven with a clear understanding of performance metrics and margin
• Proven ability to manage meaningful budgets profitably
• Highly analytical, with strong numerical and data interpretation skills
• Excellent organisational skills with the ability to manage multiple priorities
• Strong written, verbal, and presentation skills
• Close attention to detail with a proactive, solution-focused mindset
  
  

Experience & Knowledge

Essential

• Proven experience (5years +) managing Paid Search & Shopping and Paid Social campaigns
• In-depth understanding of paid media implementation and optimisation
• Strong experience with Google Analytics (GA4 preferred)
• Understanding of the wider paid media ecosystem and channel interaction
• Experienced in Google Tag Gateway is a must
  
  

Desirable

• Experience in fashion, menswear, or e-commerce
• Feed management and shopping expertise
• Experience working with creative teams on ad assets
• Experience working closely with CRO and Analytics teams
• Advanced Excel/reporting skills (Looker Studio a plus)