Paid Media Specialist

We're looking for a highly experienced, results-driven Paid Media Specialist with 5–6 years of hands-on experience managing Google Ads and Meta (Facebook/Instagram) advertising campaigns.

In this role, you'll be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across multiple client accounts. You'll leverage data-driven insights, AI-powered tools, and industry best practices to maximize ROI, generate qualified leads, and help clients achieve their business goals.

The ideal candidate is proactive, detail-oriented, highly organized, and capable of independently managing a portfolio of 25–30 active campaigns in a fast-paced agency environment.

• Develop comprehensive paid advertising strategies aligned with client goals and target audiences.
• Conduct market research, competitor analysis, keyword research, and audience segmentation to identify growth opportunities.
• Define campaign objectives, budgets, bidding strategies, and KPIs.
• Identify opportunities to scale campaigns while maintaining efficiency and return on investment.

• Create compelling ad copy and collaborate on creative assets tailored for Google Ads and Meta platforms.
• Build, launch, and optimize Search, Performance Max, Display, Remarketing, and Meta campaigns.
• Conduct A/B testing to improve creatives, targeting, bidding strategies, and landing page performance.
• Continuously monitor campaign performance and make data-driven optimizations to improve results.

• Independently manage a portfolio of 25–30 active PPC campaigns/accounts while maintaining high-quality performance.
• Prioritize workload effectively and ensure campaigns are optimized on an ongoing basis.
• Proactively identify issues, opportunities, and performance improvements without requiring constant supervision.
• Manage multiple deadlines while maintaining accuracy and attention to detail.

• Manage and allocate advertising budgets effectively across multiple client accounts.
• Track daily, weekly, and monthly campaign spend to ensure budgets are utilized efficiently.
• Monitor ROI, CPA, CPL, ROAS, and other key performance metrics while recommending budget adjustments when necessary.

• Track, analyze, and report campaign performance using Google Ads, GA4, Meta Ads Manager, Google Search Console, and reporting tools.
• Prepare clear performance reports with actionable insights and optimization recommendations.
• Monitor campaign health and ensure client KPIs are consistently achieved.

• Stay current with digital advertising trends, platform updates, AI-powered optimization tools, and automation features.
• Implement new strategies, technologies, and best practices to improve campaign performance and operational efficiency.
• Share insights and recommendations that contribute to team growth and client success.

• 2–3 years of hands-on experience managing Google Ads and Facebook/Instagram advertising campaigns.
• Proven experience successfully managing 25–30 active client campaigns/accounts simultaneously, preferably in an agency environment.
• Strong understanding of Google Search, Performance Max, Display, Remarketing, and Meta advertising.
• Demonstrated ability to plan, execute, optimize, and scale PPC campaigns that deliver measurable business results.
• Experience using AI-powered tools, automation, and smart bidding strategies for campaign optimization.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent time management and organizational skills with the ability to prioritize multiple projects.
• Ability to work independently, take ownership, and proactively identify opportunities for improvement.
• Excellent written and verbal communication skills.
• Proficiency with Google Ads, GA4, Meta Ads Manager, Google Search Console, and Looker Studio.
• Google Ads and Meta Certifications are preferred.
• Knowledge of SEO, landing page optimization, and conversion rate optimization (CRO) is an advantage.

• Be part of an innovative and forward-thinking digital marketing team.
• Work with AI-driven advertising solutions and the latest PPC technologies.
• Manage a diverse portfolio of clients across multiple industries.
• Collaborative, growth-oriented work environment with opportunities for professional development.
• Make a direct impact by driving measurable business results for clients.