Mumbai Location : Andheri - On site
Experience: 3-4Yrs
Responsibilities
- Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
- Be responsible, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and ROAS.
- Create strategies and campaigns, understanding the target audience, customer behavior entire user journey from account creation until purchase.
- Knowledge of running conversion campaigns and Ecommerce campaigns (For Example Google Smart Shopping, Facebook Dynamic Product Ads, Catalogue Sales Ads and Store Visits). MANDATE
- Knowledge of third party tracking platforms like Google Analytics.
- Knowledge of running App Install campaigns and basic understanding of app analytics platforms like AppsFlyer, flurry etc.
- Knowledge of platforms like LinkedIn and Twitter is a plus.
- Knowledge of tracking mechanisms like Google Tag Manager.
- Monitor the lead quantity and quality and optimize for both within a defined budget.
- Plan and implement engagement activities for lead generation and nurturing.
- Analyze Data and own conversion metrics.
The Ideal Candidate
- Max 3-4 years of paid marketing experience
- Experience with creative experimentation
- Experience with fast-paced, high growth startups
- Strong analytical and problem-solving skills
- A natural strategist
- Makes fast business decisions that prove to be profitable
Nice to Have
- Understanding of ad platform algorithms.
