Paid Media

Associate Manager Paid Media - B2B Campaigns

Location: Noida, India (Hybrid: 3 days in-office)

About HCLTech

At HCLTech, our purpose is to bring together the best of technology and our people to supercharge progress. We partner with global enterprises to deliver digital, engineering, cloud, and software solutions at speed and scale.

Our marketing organization reflects the same spirit, combining creativity, technology, and data to amplify HCLTech's brand and impact in the marketplace.

Role Summary

The Associate Manager, Paid Media will work with designated business marketing teams in planning, executing, and optimising paid media campaigns across digital and programmatic channels. This role partners closely with industry verticals, capability horizontals, and corporate marketing teams to translate business goals into media activation strategies that drive awareness, engagement, and pipeline.

This is an individual contributor role within a team of digital marketers, collaborating with partner agencies, advertising platforms, and internal stakeholders to deliver best-in-class B2B and ABM paid media campaigns, reporting, and innovation.

Key Responsibilities

• Own end-to-end paid media planning, execution, and reporting across global and regional campaigns.
• Manage day-to-day operations across Google Ads, LinkedIn Ads, Meta, The Trade Desk, DV360, 6sense, Reddit, and Snapchat.
• Partner with campaign leads, marketing operations, analytics, and creative teams to design integrated channel strategies.
• Track and optimise against key paid media KPIs including CTR, CPC, CPM, engagement, and website performance metrics.
• Oversee relationships with media agencies and platform vendors.
• Test and scale new audience strategies, intent data, predictive targeting, and account-based activation.
• Partner with data and analytics teams to improve attribution modelling and campaign measurement.
• Execute campaigns aligned with approved media plans and brand guidelines.
• Collaborate with the paid media team on campaign execution, analysis, and stakeholder management.
• Maintain a high standard of operational excellence, including budget pacing, documentation, and compliance.

KPIs & Success Metrics

• Paid media ROI and contribution to programme deliverables.
• Maintaining Cost per Lead (CPL) and Cost per Engagement (CPE) targets.
• Conversion rate improvement across platforms.
• Share of voice and audience reach versus benchmarks.
• Campaign delivery within budget and SLA timelines.
• Stakeholder satisfaction and cross-functional alignment.

Required Skills & Experience

• Bachelor's degree in Marketing, Business, or related discipline; MBA preferred.
• 3-5 years of experience in paid media or performance marketing, ideally within B2B technology or IT services.
• Strong understanding of paid search, paid social, programmatic, display, and ABM advertising.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, The Trade Desk, Reddit Ads, Content Syndication, and 6sense.
• Proven track record of managing large-scale paid campaigns and optimising towards measurable ROI.
• Strong understanding of Google Analytics, GTM, keyword research, Factor.ai, and conversion tracking.
• Familiarity with marketing automation, CRM systems, and CAPI integrations.
• Data-driven mindset with strong analytical skills and reporting expertise.
• Excellent communication and presentation skills with the ability to engage senior stakeholders.
• Experience mentoring emerging talent.

Preferred (Nice-to-Have)

• Experience in global enterprise marketing and cross-market campaigns.
• Agency management background or agency-side experience.
• Familiarity with ABM tools, data onboarding, and intent-based targeting.
• Certifications in Google Ads, LinkedIn Marketing, or other B2B marketing disciplines.

Culture & Traits

You're a performance marketer with an engineering mindset: curious, analytical, data-obsessed, and committed to measurable impact. You thrive in a collaborative, fast-paced global marketing environment and embody HCLTech's mission of Supercharging Progress through technology and creativity.

Location & Hybrid Working

Based in our Sector 126, Noida SEZ office with a hybrid working model (3 days per week in-office). No travel is required for this role.