Paid Media Specialist

Paid Media Specialist – Performance MarketingAbout the Role

We are looking for a highly motivated and performance-driven Paid Media Specialist with 3–4 years of hands-on experience managing paid advertising campaigns across Google, Meta, YouTube, and Programmatic platforms.

This role is ideal for someone who thrives in a fast-paced agency environment, takes ownership of results, and is passionate about driving measurable business outcomes through data-driven marketing strategies.

You will work closely with both offshore and onshore teams and manage multiple accounts while ensuring campaign excellence, proactive communication, and continuous performance improvement.

Key ResponsibilitiesCampaign Strategy & Execution

·      Plan, launch, manage, and optimize paid media campaigns across:

o  Google Ads (Search, Display, Performance Max, YouTube)

o  Meta Ads (Facebook & Instagram)

o  Programmatic Advertising (OTT, CTV, Display, DSPs such as Basis)

·      Develop audience targeting, bidding, budget allocation, and scaling strategies to maximize campaign performance.

·      Conduct keyword research, competitor analysis, audience segmentation, and market research.

·      Take full ownership of assigned accounts, ensuring campaigns are launched accurately, monitored proactively, and optimized consistently to achieve performance goals.

Performance Optimization

·      Monitor campaign performance daily and make data-driven optimizations to improve KPIs such as CPC, CTR, CPA, and conversion rates.

·      Design and execute A/B tests across creatives, ad copy, audiences, and bidding strategies.

·      Identify growth opportunities and recommend strategic improvements across client accounts.

·      Troubleshoot campaign issues proactively and provide effective solutions with minimal supervision.

·      Analyze campaign data and prepare actionable reports with clear insights and recommendations.

·      Translate performance metrics into meaningful business outcomes rather than simply reporting numbers.

Onshore & Team Collaboration

·      Serve as the primary offshore point of contact for assigned accounts and onshore stakeholders.

·      Respond promptly to campaign issues, escalations, and time-sensitive requests while maintaining clear communication with stakeholders.

·      Proactively communicate risks, blockers, opportunities, and performance concerns before they impact campaign results.

·      Coordinate closely with onshore teams to address client concerns and ensure seamless account management.

·      Ensure clear documentation, task ownership, and follow-through on all account-related activities and stakeholder requests.

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What We're Looking ForTechnical Skills

·      3–4 years of experience in Performance Marketing, Paid Media, and Digital Advertising.

·      Strong expertise in:

o  Google Ads (Search, Display, Performance Max, YouTube)

o  Meta Ads (Facebook & Instagram)

o  Programmatic Advertising (OTT/CTV, Display, DSPs)

·      Strong understanding of:

o  Conversion Tracking

o  Audience targeting

o  Budget management

o  Bidding strategies

·      Experience with analytics and reporting tools including GA4, GTM, Looker Studio, and Excel.

Soft Skills

·      Strong ownership mentality with the ability to work independently and solve problems proactively.

·      Excellent written and verbal communication skills.

·      Ability to explain campaign performance, recommendations, and technical issues clearly to both technical and non-technical stakeholders.

·      Strong attention to detail, organization, and time management skills.

·      Comfortable working in a fast-paced agency environment with shifting priorities and deadlines.

 

Preferred Qualifications

·      Experience working with US-based clients or agencies.

·      Experience managing Powersports, Automotive, Retail, or Lead Generation accounts.

·      Certifications in Google Ads, GA4, or Meta Blueprint.

·      Experience with OTT/CTV advertising and DSP platforms.