Paid Marketing Specialist

We're looking for ahands-on Paid Marketing Specialistwho understands how to turn creative ideas into measurable results. This role is ideal for someone who is deeply comfortable with performance platforms, data, and optimizationnot just running ads, but owning outcomes.

You'll be responsible for planning, executing, and scaling paid campaigns across digital platforms, working closely with our creative and strategy teams to ensure performance and brand intent move together.

Hyderabad (On-site) Full-time

CTC: 5.5 6 LPA

Experience: 34 years

• Plan, execute, and optimizepaid campaigns across Meta, Google, and other relevant platforms
• Own campaign performance end-to-end:audience research, targeting, budgeting, optimization, and reporting
• Translate business and brand objectives intoclear performance strategies(leads, awareness, engagement, conversions)
• Continuously monitor metrics likeCPL, ROAS, CTR, conversion rates, and optimize accordingly
• Manage and allocatead budgets efficiently, ensuring maximum ROI
• Collaborate with creative teams to guidead formats, messaging, and iterationsbased on performance insights
• Prepareclear, actionable performance reportsand insights for internal teams and stakeholders
• Stay updated with platform changes, industry trends, and emerging paid marketing practices

• 34 years of experience inpaid/performance marketing
• Strong working knowledge ofMeta Ads, Google Ads, Analytics tools, and performance dashboards
• Ability to thinkstrategically and analytically, not just execute briefs
• Comfort with numbers, experimentation, and performance-led decision-making
• Strong communication skills for cross-team collaboration
• A proactive mindset with the ability to adapt quickly in a fast-moving agency environment

White Thoughts & Branding is an award-winning, INS-accredited creative advertising and branding agency based in Hyderabad. We work across branding, digital, and traditional marketing, blending strategic thinking with creative execution to build impactful, memorable brands across categories.