Paid Marketing Specialist

Job description

Paid Campaign Specialist

Position: Paid Campaign Specialist

Department: Digital Marketing

Location: The Prestige Turf Tower, Mahalaxmi, Mumbai

Experience: 25 years

Office Time: 10am - 6pm (Mon-Fri)

Company: Ek Ishwar Pvt Ltd

Ek Ishwar is a devotional platform that connects devotees with sacred temples across India through seamless Virtual and Physical Pooja services. It brings divine experiences closer by offering real-time darshan, authentic rituals, and easy booking for all types of pujas. Every ceremony is performed by trained and trusted Vedic Pandits, ensuring purity, tradition, and a deeply spiritual experience. Along with Puja services, Ek Ishwar also offers Chadhava, a Devotional E-Shop, and personalized Seva options, creating a complete devotional ecosystem. Our mission is to make devotion accessible, convenient, and spiritually fulfilling for every devotee, anytime and anywhere.

Role Overview

We are seeking a skilled Paid Campaign Specialist who will be responsible for planning, executing, optimizing, and analyzing performance marketing campaigns across multiple platforms. The ideal candidate should have strong hands-on experience in Google Ads, Meta (Facebook/Instagram) Ads, Bing Ads, and should understand e-commerce campaign structures, CRM integrations, GA4 insights, Tag Manager setups, and Firebase events tracking.

Key Responsibilities

Paid Campaign Management

• Plan, execute, and optimize campaigns across Google Ads, Facebook/Instagram Ads, and Bing Ads, App Install.
• Manage Search, Display, Shopping, Video, Remarketing, and App Campaigns.
• Create and optimize e-commerce performance campaigns including PMax, Dynamic Ads, Catalog Ads, and RLSA.

Analytics & Tracking

• Set up and maintain tracking via Google Tag Manager (GTM).
• Implement conversion tracking, enhanced e-commerce tracking, and custom events.
• Monitor user behavior and performance analytics through Google Analytics 4 (GA4).
• Work with Firebase for app event tracking and campaign attribution.

CRM & Data Integration

• Integrate campaign data with CRM platforms (Clever tap, Firebase, Mix Panel)
• Manage audience segmentation, lead routing, automated workflows, and remarketing list creation.

Optimization & Reporting

• Conduct daily performance audits: CPC, CTR, CPA, ROAS, CAC, and LTV.
• Generate weekly and monthly reports with actionable insights.
• Optimize budget allocation across channels to maximize ROI.
• Perform A/B testing on creatives, landing pages, and audience sets.

Collaboration

• Coordinate with marketing, design, content, and tech teams for seamless execution.
• Work closely with developers for GTM, event firing, and app tracking.
• Communicate campaign insights and growth strategies to leadership.

Required Skills & Competencies

• Strong experience with Google Ads, Meta Ads, and Bing Ads.
• Knowledge of CRM systems and lead management workflows.
• Hands-on expertise in GA4, Google Tag Manager, and Firebase.
• Good understanding of e-commerce marketing, funnels, and customer journeys.
• Analytical mindset with proficiency in Excel, Data Studio/Looker Studio.
• Ability to work in fast-paced environments and manage multiple campaigns simultaneously.