Job Title: Performance Marketing Specialist (AI-Driven | Real Estate Focus)
Location: Ahmedabad (On-site)
Company: J Bulls Infotech Pvt. Ltd.
Industry: IT & Digital Marketing
Experience: 12 years
Website: jbullsinfotech.com
About UsJ Bulls Infotech is an Ahmedabad-based IT and Digital Marketing agency that's evolving with the industryrapidly integrating AI and automation to drive superior client results. We specialize in performance campaigns, especially in high-ticket niches like Real Estate, and are seeking passionate, growth-focused marketers who don't just run adsbut scale them smartly using the latest tools and strategies.
Role SummaryWe're looking for a Performance Marketing Specialist who has real-world experience in running successful paid ad campaigns for real estate brands and knows how to smartly integrate AI tools (like AdCreative.ai, Mutiny, Copy.ai, Jasper, ChatGPT, Segment, etc.) to ease workflows and maximize ROI. You should be equally comfortable in planning and execution, analyzing metrics, A/B testing funnels, and automating parts of the campaign lifecycle using AI software.
Key ResponsibilitiesCampaign Strategy & Execution- Plan, build, and manage lead-gen & conversion-focused campaigns across Meta (FB/IG), Google Search & Display, and LinkedIn Ads
- Tailor strategies for Real Estate industry campaigns, with funnel-level precision
- Leverage AI tools for ad creative generation, audience segmentation, and predictive targeting
- Continuously refine ad creatives, budgets, placements, and targeting based on performance data
Analytics & AI-Enhanced Optimization- Track key metrics (CTR, CPL, CPA, ROAS, Conversion Rate, etc.) using Meta Business Suite, GA4, GTM, LinkedIn Campaign Manager
- Use AI-based analytics tools or plug-ins to uncover trends, automate reporting, and optimize spend
- Conduct in-depth A/B tests for copy, creatives, landing pages, and CTAs
- Implement pixel events, GA goals, and server-side tracking where required
Funnel & Retargeting Strategy- Build end-to-end funnels for cold, warm, and hot audiences
- Execute retargeting and lookalike campaigns to increase conversions
- Collaborate with design/content teams to build ad variations using AI-supported dynamic creatives
Client Coordination & Collaboration- Communicate regularly with real estate clients/account managers to align on KPIs and campaign expectations
- Work closely with the internal design, content, and dev teams to ensure asset delivery and landing page integration
- Suggest performance-driven improvements across creatives, landing pages, and campaign flows
Requirements- 12 years of hands-on performance marketing experience, preferably in a marketing agency setup
- Proven results in running and scaling real estate campaigns on Meta, Google, and/or LinkedIn
- Working knowledge of AI tools used in performance marketing (ChatGPT, Jasper, AdCreative.ai, Predis, Copy.ai, etc.)
- Analytical mindset with experience in GA4, GTM, Meta Events Manager, and UTM tracking
- Strong copywriting instincts and data interpretation skills
- Experience managing multiple campaigns and industries simultaneously
- Certifications (Meta Blueprint, Google Ads, etc.) will be an added advantage
Why Join J Bulls Infotech- Work with diverse real estate brands and AI-first campaigns
- Join a fast-evolving team where experimentation, automation, and data drive every decision
- Enjoy creative freedom, performance-linked growth, and a collaborative culture
- Get exposed to a hybrid stack of AI + performance tools to scale faster and smarter
How to Apply: Email your resume to: [Confidential Information]
Contact us at: 8852004544