Job Description - Packaging Designer
Company: The 1970 Shop
Location: Lawrence Road Industrial Area, Delhi
Work Mode: Work From Office
Experience: 2-3 Years
Work Schedule: 6 days a week
Brand's Website:- https://www.the1970shop.com
About The Company
1970 Shop is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.
Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.
Role Overview :-
We are looking for a creative and detail-oriented Packaging Designer with 2-3 years of experience in product packaging and creative design across multiple platforms. The ideal candidate should have a strong sense of illustration, storytelling, and visual consistency, with hands-on experience in AI-driven design tools and packaging production.
Key Responsibilities
- Design innovative and visually appealing product packaging aligned with brand identity.
- Create creatives and packaging assets for multiple platforms including digital, e-commerce, and marketing channels.
- Develop illustrations, image concepts, and storytelling-driven packaging with a warm and nostalgic visual style.
- Ensure packaging designs deliver both strong on-screen visual appeal and a premium physical user experience.
- Maintain SKU systems and ensure consistency across packaging designs and product lines.
- Collaborate closely with the Brand Team to develop cohesive visual communication.
- Utilize AI tools for image generation, mockups, and creative ideation for packaging concepts.
- Coordinate with printing vendors and ensure packaging designs are print-ready with proper technical specifications.
- Stay updated with packaging trends, UI/UX principles, AI design tools, and creative innovations.
Desired Skills & Qualifications
- Strong expertise in Packaging Design, Brand Storytelling, and Visual Communication.
- UI/UX design understanding with the ability to visualize how packaging looks on-screen and feels in hand.
- Good understanding of illustration, typography, layout, color theory, and visual consistency.
- Experience in handling SKU systems and product variations.
- Hands-on experience with AI-powered creative tools and image generation platforms.
- Knowledge of printing processes, packaging materials, finishes, color profiles, and production guidelines.
Tools & Software
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Canva
- ChatGPT
- Midjourney
- Gemini
- Other AI-based design/image generation tools
Why Join Us
- Be part of building a ₹1000 Cr consumer brand from the ground up
- Opportunity to work closely with founders and leadership
- Long-term wealth creation through ESOP participation
- High ownership, high impact role in a fast-scaling organization
