Outreach Specialist

location: Noida Sector 73

Organization: Invest Mango

Industry: Real Estate

Invest Mango is looking for a proactive and results-driven Outreach Specialist to manage and execute multi-channel outreach campaigns. The ideal candidate will be responsible for generating qualified leads, nurturing prospects, and supporting the sales team through marketing automation, WhatsApp marketing, email marketing, and LinkedIn outreach strategies.

• Plan and execute outreach campaigns across WhatsApp, Email, and LinkedIn.
• Identify, segment, and target potential clients based on project requirements.
• Generate and nurture leads for real estate projects through structured outreach flows.

• Set up, manage, and optimize marketing automation workflows for lead nurturing and follow-ups.
• Integrate outreach campaigns with CRM tools to track engagement and conversions.
• Automate drip campaigns, reminders, and follow-up sequences.

• Execute WhatsApp marketing campaigns for promotions, site visit follow-ups, and lead nurturing.
• Manage broadcast lists and ensure compliance with messaging guidelines.
• Track response rates and optimize messaging strategies.

• Create, schedule, and manage email campaigns including promotional, nurturing, and follow-up emails.
• Maintain and clean email databases for better deliverability.
• Monitor open rates, click-through rates, and campaign performance.

• Execute LinkedIn connection and messaging strategies for lead generation.
• Engage with prospects through personalized messages and follow-ups.
• Support brand visibility and professional outreach on LinkedIn.

• Maintain outreach data, reports, and MIS for management review.
• Track KPIs such as lead response rate, conversion rate, and engagement metrics.
• Coordinate with sales, CRM, and marketing teams for seamless lead handover.

• Graduate or equivalent qualification.
• 14 years of experience in outreach, lead generation, or digital marketing (real estate experience preferred but not mandatory).
• Hands-on experience with:
• Marketing automation tools
• WhatsApp marketing platforms
• Email marketing tools
• LinkedIn outreach techniques
• Strong written communication and personalization skills.
• Basic understanding of CRM systems and lead management.
• Data-driven mindset with good reporting skills.

• Experience in real estate or B2C sales support.
• Knowledge of funnel-based marketing and lead nurturing.
• Ability to manage high-volume outreach without compromising quality.

• Fast-growing real estate organization.
• Exposure to modern digital outreach and automation tools.
• Opportunity to work closely with sales and leadership teams.
• Performance-driven and growth-oriented work environment.