About the Role:
The Sales Trainer & Coach is responsible for designing, delivering, and continuously enhancing the sales training and coaching framework for internal sales teams selling Electricity, Gas, Internet, EFTPOS, Fuel Cards, and other utility products to Australian business customers.
This role ensures that every sales consultant is confident, compliant, and high-performing equipped with strong product knowledge, proven objection-handling skills, and a winning mindset to succeed in the competitive Australian utilities market.
Key Responsibilities:
1. Training Design & Delivery
- Develop comprehensive New Hire Induction & Sales Training Programs covering:
- Overview of the Australian utilities market (B2B focus)
- Product knowledge: Electricity, Gas, Internet, Fuel Cards, EFTPOS, etc.
- Sales pitch, objection handling, and closing techniques
- CRM usage and process compliance
- QA standards and compliance scripts (aligned with Australian energy regulations)
- Conduct refresher and upskilling workshops for existing team members.
- Create engaging training materials, playbooks, videos, call scripts, quizzes, and certification tests.
2. Coaching & Performance Improvement
- Conduct live call monitoring, side-by-side coaching, and feedback sessions to enhance conversion and quality.
- Identify individual performance gaps and design personalized coaching plans.
- Track key post-coaching metrics: Conversion %, QA scores, Average Handling Time (AHT), etc.
- Lead daily huddles and weekly learning sessions with Team Leaders and sales teams.
3. Quality & Compliance Reinforcement
- Partner with QA and Operations teams to ensure sales conversations comply with:
- Australian energy sales and disclosure standards
- Internal process and documentation accuracy
- Conduct regular compliance refreshers to reinforce Do's and Don'ts of third-party energy sales.
4. Continuous Improvement
- Analyse team and campaign data to identify skill gaps and training opportunities.
- Facilitate weekly calibration sessions between QA, Team Leaders, and Operations for consistent quality standards.
- Recommend process, pitch, and script enhancements based on real-time performance feedback.
5. Collaboration
Work closely with:
- Operations Manager KPI alignment & performance tracking
- QA Team Identifying training needs and compliance gaps
- Team Leaders Reinforcing coaching outcomes and accountability
- Australian Partners/Clients Aligning product and compliance updates
Key Performance Indicators (KPIs)
- % of new hires achieving sales target within first 4 weeks
- Conversion rate improvement after coaching
- QA score improvement following training
- Training attendance and engagement levels
- Reduction in non-compliance or sales errors
- Feedback quality from Operations and Team Leaders
- Minimum 70% pass rate during training & OJT (ready for production floor)
Skills & Competencies:
- 35 years experience in sales training or coaching (preferably in Australian Energy / Telecom / BPO sectors)
- Strong understanding of the Australian B2B market
- Excellent communication, presentation, and motivational skills
- Proven success in driving sales performance and retention
- Ability to design engaging content (PPTs, LMS modules, videos, roleplays)
- Empathetic yet firm coaching approach able to inspire and hold teams accountable
Desirables
- Prior experience in Australian utilities sales campaigns
- Exposure to CRM tools and QA monitoring processes
- Certification in Sales Coaching or Training Methodologies
What We Offer:
- Direct exposure to an Australian-based company
- Friendly, fun-loving, and playfully competitive office culture
- Free pick-up facility or travel allowance
- Strong scope for career growth and advancement
For applications and queries, contact: [Confidential Information] | 9266524737
