OTC NATIONAL HEAD North Region

Company Description

Gaudium IVF, recently listed through a landmark IPO the first in the IVF industry is entering an exciting phase of rapid expansion. With multiple centres growing and new expansion plans underway, we are strengthening our leadership support team.

Gaudium IVF and Women Health Ltd is India's leading IVF chain with 7 Hubs and 36 Spokes across India. Led by Dr. Manika Khanna, the chain has helped 30,000+ motherhood dreams come true worldwide.

Gaudium IVF is a leading super-speciality fertility clinic renowned for its state-of-the-art facilities, advanced fertility treatments, and unparalleled success rates.

We are now ready for the launch of a new vertical focusing on Women Health and Wellness Products.

Our FMCG division, called MaVi, is set to rapidly scale in the upcoming year, bringing innovation and high-quality wellness solutions to the market.

Core Objective

To drive sales, distribution, brand visibility, and prescription-free recommendation of OTC products through effective trade & field force

We don't need experience or expertise. Just an endless will to learn and a never-say-die attitude.

Key Responsibilities

Volumes & Revenue Growth

Achieve monthly, quarterly, and annual sales targets

Drive secondary sales from retailers and chemists

Expand reach across Trade Channels

Trade Marketing & Visibility Plan and execute In-shop branding (posters, danglers, shelf strips)

Chemist schemes & retailer incentives

Ensure planogram compliance at retail level

Field Force Management

Lead, train, and motivate OTC sales team

Set beat plans, targets, and productivity norms

Conduct joint field work and performance reviews

Brand Building & Consumer Activation

Work closely with marketing team on: Brand campaigns /Consumer awareness drives/ Sampling & activation programs

Ensure consistent brand messaging at point of sale

Market Intelligence & Competition Tracking

Track competitor brands, pricing, schemes, and claims

Capture chemist & consumer feedback

Share actionable insights with marketing & management

Compliance & SOP Adherence

Ensure all promotions follow drug & advertising regulations

Maintain ethical trade practices

Follow internal SOPs and reporting systems

Market Intelligence & Competition Tracking

Track competitor brands, pricing, schemes, and claims

Capture chemist & consumer feedback

Share actionable insights with marketing & management

Key Performance Indicators (KPIs)

Sales target achievement (%)

Outlet coverage & expansion Stock availability & stock rotation

Visibility score at retail

Team productivity

Note

**We are specifically looking for senior leaders who have worked with organizations such as Dabur, Emami, and P&G, with hands-on leadership experience managing brands like Volini, Revital, Crocin, and Saridon.**