Organic Marketing Specialist - Edtech

Hi,

We currently have an open requirement for an Organic Marketing Specialist in our Digital Marketing department. Please find the below details:

Job Summary

We are looking for creative Organic Marketing Specialists to build and execute comprehensive organic marketing strategies. You'll focus on growing our brand presence through content marketing, SEO, social media, and community building initiatives.

Key Responsibilities

Develop and execute organic marketing strategies across multiple channels including SEO, content marketing, and social media

Leverage AI writing tools (ChatGPT, Claude, Jasper, Copy.ai) to create high-quality, engaging content including blog posts, social media content, videos, and infographics

Utilize AI tools for content ideation, headline generation, and copy optimization across different formats and platforms

Optimize website content and structure for search engines using AI-powered SEO tools and content analysis

Conduct keyword research and competitive analysis using AI-enhanced research tools to identify content opportunities

Manage social media accounts and engage with online communities, using AI tools for scheduling, response generation, and community management

Implement AI-driven content personalization and audience segmentation strategies

Collaborate with influencers and brand partners for organic growth initiatives

Monitor and analyze organic marketing metrics using AI analytics tools for deeper insights and predictive analysis

Implement email marketing campaigns with AI-powered subject line optimization and content personalization

Stay current with AI marketing tools, SEO algorithm updates, social media trends, and content best practices

Work closely with the design team and utilize AI design tools to create visually appealing marketing materials

Required Qualifications

Bachelor's degree in Marketing, Communications, Business or related field

2-4 years of experience in organic marketing, content marketing, or social media marketing

Proficiency with AI writing and content creation tools (ChatGPT, Claude, Jasper, Copy.ai, or similar platforms)

Experience using AI tools for content ideation, optimization, and audience research

Strong writing and editing skills with a portfolio demonstrating both original and AI-assisted content creation

Experience with SEO tools like SEMrush, Ahrefs, or Moz, and AI-powered SEO analysis tools

Proficiency in social media management tools and AI-enhanced analytics platforms

Understanding of content management systems and AI content integration (WordPress, etc.)

Knowledge of email marketing platforms with AI-powered personalization and marketing automation

Analytical mindset with ability to interpret performance data and leverage AI insights tools

Preferred Qualifications

Knowledge of graphic design tools and AI design platforms (Canva, Adobe Creative Suite, Midjourney, DALL-E)

Understanding of prompt engineering and AI workflow optimization

Experience with AI tools for market research, trend analysis, and competitive intelligence

Understanding of conversion rate optimization principles using AI testing tools

Experience in community management and AI-powered customer engagement tools

Familiarity with marketing analytics tools and AI-driven predictive analytics (Google Analytics, social media insights)

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