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1.Digital Commerce - D2C, Marketplaces, Quick Commerce
Marketplaces (Amazon, Nykaa, FirstCry, Flipkart, etc.)Own the Marketplace revenue growth, CAC, AOV, contribution margin & retention.Lead cataloguing, pricing, promotions calendar, and inventory allocation.Maintain brand store page & A+ content.Drive keyword optimization for search visibility.Create & execute customer reviews and ratings strategy.Coordinate with marketplace KAMs on growth plans, event participation & negotiations.
D2C WebsiteOwn the D2C website revenue growth, CAC, AOV, contribution margin & retention.Coordinate UI/UX improvements, CRO, landing page creation & merchandising.Oversee warehousing, last mile logistics, delivery SLAs & returns management.Ensure smooth functioning of customer support.NPS improvement initiatives.
Quick Commerce (Blinkit, Zepto)Own the Quick Commerce channel revenue growth, CAC, AOV, contribution margin & retention.Lead cataloguing, pricing, promotions calendar, and inventory allocation.Coordinate with KAMs on growth plans, event participation & negotiations.2.Social Media & Content StrategySocial Media ManagementLead strategy and execution for Instagram, YouTube and TikTok (if applicable)Plan monthly calendars aligned with brand campaigns, product launches & trends.Drive brand storytelling, community engagement & audience growth.
Content CreationOversee production of product videos, reels, tutorials, testimonials & UGC.Manage shoots, content agencies, creators, and internal design team.Ensure consistency with brand voice, guidelines & aesthetics.
Influencer MarketingDesign and manage the influencer program (micro/macro/KOLs).Evaluate creators, negotiate partnerships, track ROI & attribution.Build long - term relationships with creators relevant to beauty & lifestyle.3.Performance Marketing & Growth Paid MediaOversee paid campaigns across Meta, Google, Amazon Ads, Affiliates & other networks.Strategize TOFU/MOFU/BOFU funnels and coordinate closely with the performance marketing team.Optimize budgets, CAC, ROAS & LTV metrics.Experiment with new channels (OTT, podcasts, WhatsApp, SMS, push notifications).
A successful Online Head - Digital Brand Manager should have:Must haves:
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If you are passionate about making a difference in the this sector and have the skills to excel as a Digital Brand Manager, we encourage you to apply.
Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.
Job ID: 136782187