We are seeking a data-driven On-Page SEO Specialist to lead our content optimization and organic growth strategies. Unlike a generalist, you will focus specifically on the on-the-page factors that influence rankingsfrom semantic keyword mapping and content architecture to metadata and internal linking. You will own the strategy that transforms high-quality content into high-ranking assets for our clients.
Key Responsibilities
- Content Strategy & Optimization: Execute end-to-end on-page strategies, ensuring all content is optimized for search engines, AI engines and user intent.
- Semantic Keyword Research: Move beyond simple keyword matching to build comprehensive topical clusters and semantic maps that establish industry authority.
- Technical On-Page Execution: Manage title tags, meta descriptions, header tags (H1-H6), URL structures, various schemas and image alt-text to maximize click-through rates (CTR).
- Content Auditing: Conduct regular audits of existing pages to identify opportunities for refreshes, content gaps, and low-hanging fruit improvements.
- Conversion Rate Optimization (CRO): Collaborate with design and content teams to improve page layouts, CTAs, and readability scores to drive conversions.
- Internal Linking Architecture: Design and implement strategic internal linking structures to distribute page authority effectively across client domains.
- Performance Tracking: Utilize GA4 and GSC to monitor page-level performance, bounce rates, and dwell time, adjusting strategies based on data.
- Excellent verbal and written communication & interpersonal skills.
Required Skills & Qualifications- Industry Expertise: 3+ years of experience managing SEO specifically for SaaS, Technology, or Cloud Computing sectors.
- Tool Proficiency: Hands-on experience with Wordpress, GA4, GSC, SEMRUSH and Screaming Frog.
- Technical Literacy: Basic knowledge of HTML/CSS to manage schema markup (JSON-LD) and troubleshoot CMS-related formatting issues.
- Analytical Mindset: Ability to interpret complex data into actionable content briefs for writers and stakeholders.
- Product Interest: A genuine interest in technical products to ensure content accuracy and depth.
- A proven track record of moving competitive keywords from Page 2 to Page 1 through on-page changes alone.
- Familiarity with modern Google algorithms (Helpful Content Update, E-E-A-T principles) and GEO strategies.
- Agency experience is preferred.
