Key Responsibilities:
- Execute off-page SEO strategies including link building, outreach, and brand mentions
- Identify and acquire high-quality backlinks from relevant and authoritative websites
- Perform competitor backlink analysis and identify link-building opportunities
- Manage directory submissions, social bookmarking, blog submissions, and forum postings
- Conduct outreach campaigns for guest posting and collaborations
- Monitor and analyze backlink profiles using SEO tools
- Track, report, and improve domain authority and referral traffic
- Ensure all SEO activities comply with search engine guidelines
- Collaborate with the content team for anchor text and content optimization
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field
- 13 years of experience in Off-Page SEO or Digital Marketing
- Strong understanding of link-building techniques and SEO best practices
- Familiarity with tools like Ahrefs, SEMrush, Moz.
- Good communication and outreach skills
- Analytical mindset with attention to detail
