NPD Manager – D2C (E-commerce)

NPD Manager – D2C (GemsMantra)

Location: Noida (On-site)

Brand: GemsMantra (Spiritual Commerce – Gemstones, Rudraksha, Bracelets, Yantras)

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Role Summary

We are hiring an NPD Manager who can identify, validate, launch, and scale high-converting products in the spiritual & gemstone category.

This role directly impacts revenue growth, AOV, and category expansion.

Your job is simple:

Find what sells → launch fast → scale aggressively

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What You Will Own

* New product pipeline (0 → launch → scale)

* Product validation before inventory investment

* Product-market fit for new SKUs

* Bundles, pricing, and positioning

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Key Responsibilities

1. Product Ideation (Market-Led)

* Identify high-demand opportunities in:

  * Gemstones (Pukhraj, Neelam, etc.)

  * Rudraksha (Mukhi-based SKUs)

  * Bracelets (wealth, protection, healing)

  * Spiritual kits & remedies

* Track competitor launches and trends

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2. Validation Before Launch

* Test demand using:

  * Landing pages

  * Meta ads

  * WhatsApp polls / interest capture

* Avoid dead inventory by validating early

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3. Product Development

* Work with vendors for:

  * Sourcing

  * Pricing

  * Certification (important for trust)

* Finalize packaging, naming, and positioning

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4. Offer & AOV Strategy

* Create:

  * Bundles (e.g. wealth kit, protection combo)

  * Upsells & cross-sells

* Improve AOV and conversion

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5. Go-To-Market Execution

* Launch products with:

  * Strong offers

  * Clear positioning

* Work with:

  * Performance team (ads)

  * Creative team (hooks, scripts)

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6. Performance Tracking

* Monitor:

  * Conversion rate

  * First 7-day revenue

  * CAC vs product

  * Sell-through %

* Scale winners, kill losers fast

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What We're Looking For

* 3–7 years experience in D2C / E-commerce

* Experience launching products in:

  * Spiritual / wellness / beauty / gifting (preferred)

* Strong understanding of:

  * Consumer psychology

  * Pricing & bundling

* Data-driven decision making

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Must Have

* Proven track record of launching successful SKUs

* Ability to validate ideas before investing inventory

* Strong execution speed

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Compensation

* Fixed + performance bonus

* Variable linked to:

  * Product revenue

  * AOV increase

  * Successful product launches

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Why Join GemsMantra

* Build products in a high-trust, high-intent category

* Direct impact on revenue growth

* Work closely with founders

* Opportunity to scale to ₹100Cr+ D2C brand

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⚠️ Important

If you only have theoretical product knowledge or have not launched real products, this role is not for you.

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How to Apply

Share:

* 2–3 products you launched (with numbers)

* What worked, what failed

* How you validated demand before launch