News SEO Lead (India News, NewsX, Inkhabar & TDG)

Company Description

iTV Network is one of India's fastest-growing and largest independent news networks, reaching an audience of 91 million viewers and readers. With two national news channels, four regional channels, and several digital platforms, it caters to diverse audiences across the country. NewsX leads the English news segment with its dynamic format and impactful reporting, while India News and its regional channels are leaders in the Hindi-speaking markets. The network also boasts The Sunday Guardian, a sought-after English Sunday newspaper, and Aaj Samaj, a popular Hindi publication in the Delhi-NCR and Haryana regions. iTV Network is in an exciting expansion phase, with a vision to further its dominance in Indian news media.

About the role

The person will be responsible for improving the Organic rankings and increasing the top funnel organic traffic for ITV Digital's associated products which eventually will lead to revenue growth.

Work responsibilities

• Create and manage an SEO roadmap to win a share of voice on Google Search and Google Discover for high intent and high-volume search and drive relevant traffic to the platform.
• Perform periodic technical audits on the website/pages, making short- and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals)etc.
• Recommend changes to website architecture, content strategy, link building, and other factors impacting SEO positions for target keywords.
• Conduct competitive analysis and research, staying up to date on the competitive landscape.
• Work in close collaboration with the Product and Analytics teams to tie efforts to quantifiable results like user retention.
• Experience with On-page (Keyword planning, Title, Description, etc.) and Off-page activities news websites
• Collaborate & work with both internal and external stakeholders for creatives, content, dashboards, and product changes.

Skills, experience & expertise

• Should have 10-12 years of experience in planning and implementing a successful SEO strategy
• Knowledge of standard and current SEO practices
• Critical thinker and problem-solving skills
• Excellent communication skills
• Strong organizational and leadership skills

Location: Delhi

Working mode: WFO