About Bansiwala:
At Bansiwala, we are building a national brand rooted in India's rich regional sweet legacy. Our mission is to take authentic mithai from local origins to global shelves. With a strong presence across Quick Commerce and Modern Trade, our portfolio includes Agra Petha, Mathura Peda, Udupi Nariyal Barfi, Mysore Pak and more. The Company is led by Mridu Goel, an FMCG veteran with 15+ years of experience across Mondelez (Cadbury) and Unilever.
About the Role:
Own the journey from idea to shelf—building products that consumers love, scale efficiently, and define the future of the category.
Role Description:
1. Product Strategy & Innovation- Own and drive the NPD roadmap aligned with business goals and evolving consumer trends
- Identify growth opportunities within the traditional sweets category, with a strong focus on quality, convenience, and consumer preference
- Lead ideation and prioritization of new product concepts based on impact and feasibility
2. Product Development & Operations- Oversee formulation, recipes, and process development to meet taste, cost, and quality benchmarks
- Build scalable and efficient manufacturing processes ensuring consistency and shelf stability
- Drive cost optimization through sourcing, process improvements, and packaging
- Ensure compliance with food safety and regulatory standards (FSSAI, HACCP, GMP)
3. Testing & Consumer Validation- Lead consumer testing, taste panels, and structured feedback loops
- Ensure product quality and shelf-life stability through rigorous testing
- Validate nutritional claims, especially for health-focused products
4. Packaging & Launch Execution- Define packaging aligned with product positioning and quality standards
- Drive go-to-market execution in collaboration with cross-functional teams
- Maintain product documentation and compliance records
Candidate Profile- 2–3 years of experience in Mithai, Bakery, Dairy, or Confectionery
- Hands-on experience with milk-based products, sweets, bakery, or chocolates
- Prior exposure to packaged foods and shelf-life enhancement is highly preferred
- Strong understanding of food safety, quality control, and compliance standards
- Creative mindset with a passion for food innovation and healthier alternatives
- Strong coordination and stakeholder management skills
