National Trade Marketing Manager

Most senior field hire in Phase 1. Responsible for building offline distribution from zero to

1,000+ stores across 4 cities by March 2027. Manages the RSE field team, owns all BTL

activation, and runs the physician outreach programme. Must have personally built retail

distribution at scale before — this is a doing role, not a planning role.

KEY RESPONSIBILITIES

● Build and execute the offline channel strategy across Mumbai, Delhi, Pune, and

Chandigarh — pharmacy, health stores, gyms, restaurants, wellness centres

● Own the store onboarding and revenue generation plan

● Manage and mentor the RSE field team

● Own all trade marketing activations: in-store sampling, shelf display standards, POS

material placement, promotional pricing

● Design and manage the per-store collateral kit — display unit, pamphlets, standee,

sampling pack

● Build and manage trade partner relationships — negotiate listing fees, margins,

sell-through terms, payment cycles

● Develop and implement the physician outreach programme

● Own BTL spend — sampling events, health fairs, gym activations

● Track sell-through rates, active store %, per-store revenue, and RSE productivity

weekly

● Lead the seasonal activations across markets

REQUIREMENTS

● 7–10 years of trade marketing or sales management in FMCG, health & wellness,

pharma, or OTC consumer health

● Proven track record of building offline distribution from a low base — has personally

onboarded hundreds of outlets across multiple cities

● Experience managing a field sales force — RSE or MR teams of 20 or more

● Deep understanding of the pharmacy channel in India: distributor networks, margin

structures, sell-in vs sell-through

● Experience with BTL activation: sampling, in-store promotions, trade fairs, health

events

● Strong people manager — has coached field teams and built sales culture

● Commercially sharp — understands margin arithmetic, retailer incentives, and trade

spend ROI

● Seasonal sales planning experience

GOOD TO HAVE

● Existing distributor or trade relationships in Maharashtra, Delhi NCR, Karnataka,

Punjab/Chandigarh markets

● Experience with Apollo Pharmacy, MedPlus, or Wellness Forever chain listing

process

● Experience activating restaurants as a channel for food-based health products

● Familiarity with QR-code-based in-store consumer acquisition tracking

● Quick Commerce advertising experience — Blinkit, Zepto, or Swiggy Instamart

● Familiarity with ACoS, ROAS, TACoS, and the relationship between ad spend and

organic ranking

● Background in health & wellness, FMCG, nutraceuticals, or pharma on Amazon India

● Understanding of AYUSH product listing requirements on health marketplaces

Ethniq:

About the Parent Company:

Finvasia is a multi-disciplinary, multinational organisation that owns and operates over a

dozen brands across financial services, technology, real estate and healthcare verticals.

Some of the notable brands owned by Finvasia are Fxview, Shoonya, ACT Trader,

CapitalWallet, Zulutrade, AAAfx, Gini Health,

bodyLoop, StackFlow, Finvasia estates, and portfolios.com Over the last 13 years of our

history,Finvasia has managed funds for some of the notable hedge funds of the Wall street,

launched the first and only commission free ecosystem for listed and fee based financial

products in India, provided technology to some of the notable listed and unlisted financial

services entities across the globe, launched medically proven diabetes reversal program and

engaged scientist from various specialised fields to build nano and micro medical devices

that can monitor and assist in various body functions.

Ethniq: Ethniq is a new company registered under the healthcare vertical of Finvasia. It

prepares & formulates Ayush & nutraceuticals medicines to be launched in the domestic

market as well as overseas.The core philosophy of the company lies in the patients outcome

& evidence based care. We adhere to all necessary protocols before launching our

medicines i.e devising new formulations, Lab testing/ pre clinical, Testing on sample

population, clinical trials & patents (wherever applicable)