National Sales Manager

Job Descriptions -

Role Holder Title: National Sales Manager - Gynaecology

Reporting to: Division Head

Location: Mumbai

Role and Responsibilities -

National Sales Manager (NSM) leads geographically dispersed sales teams, often including regional managers and account executives, to achieve company-wide sales objectives. Key responsibilities include:

• Strategic Planning: Develop and implement national sales strategies, set revenue targets, and align regional goals with overall business objectives
• Team Leadership: Recruit, train, mentor, and motivate sales personnel, fostering a high-performing culture and ensuring consistent performance across regions
• Sales Operations: Monitor sales metrics, analyse performance data, and adjust strategies to optimize results. This includes preparing forecasts, reports, and budgets
• Client Management: Build and maintain relationships with key clients, negotiate large contracts, and ensure customer satisfaction
• Collaboration: Work closely with marketing, product development, and finance teams to ensure brand consistency and leverage campaigns for sales growth
• Market Analysis: Track industry trends, competitor activity, and customer feedback to identify new opportunities and refine sales approaches

Required Skills -

Successful NSMs combine strategic, analytical, and interpersonal skills:

• Leadership & Team Development: Ability to inspire and manage large, distributed teams
• Sales Expertise: Deep understanding of sales processes, CRM systems (e.g., Salesforce, HubSpot), and pipeline management
• Analytical Skills: Competence in interpreting sales data, forecasting, and making data-driven decisions
• Communication & Negotiation: Strong verbal and written skills for client interactions, team guidance, and executive reporting
• Adaptability & Problem-Solving: Flexibility to manage diverse markets and resolve challenges effectively
• Prepare annual sales budgets and monitor brand contributions to ensure divisional profitability.
• Implement promotional strategies and inputs for Field Force and Trade, aligned to therapy goals.
• Drive new product identification, launch plans, and lifecycle management for long-term brand sustainability.
• Partner with medical, sales, training, and digital teams to enhance brand visibility and engagement.
• Analyze market and competitive trends to develop insights-driven campaigns and course corrections.

Business Intelligence & ROI Optimization

• Ensure continuous collection and analysis of market intelligence to support strategy refinement.
• Track brand performance via secondary, primary, and prescription trends and take timely corrective actions.
• Monitor ROI of brand investments and ensure marketing cost effectiveness.
• Prepare business cases and promotional costing plans for senior management approval.
• Build Key Opinion Leader (KOL) networks for enhancing brand credibility and market impact.
• Identify opportunities for brand extensions, digital innovation, and customer-focused initiatives.

• Team Development and People Management
• Lead, coach, and develop Sales Managers and Regional business Managers to enhance productivity and strategic thinking.
• Identify skill gaps and collaborate with L&D for capability-building initiatives.
• Foster a high-performance culture within the team through regular feedback, reviews, and mentoring.
• Monitor team deliverables and ensure alignment with marketing objectives.

• Cross-Functional Coordination
• Ensure compliance with ethical marketing practices and internal SOPs.
• Collaborate with Legal, Audit, and Regulatory teams as required during product launches and campaigns.

• Business Intelligence & ROI Optimization
• Ensure continuous collection and analysis of market intelligence to support strategy refinement.
• Track brand performance via secondary, primary, and prescription trends and take timely corrective actions.
• Monitor ROI of brand investments and ensure marketing cost effectiveness.

• Others
• Any other marketing-related tasks assigned by Division Head / Management in the interest of the organization.

Education and Experience

• Education: A bachelor's degree in business, marketing, finance, or a related field is typically required; an MBA or advanced sales management programs are advantageous
• Experience: Most NSMs have 12 –15 years of progressive sales experience, often starting as sales representatives or regional managers, with at least 3–5 years in leadership roles

• Experience (Type & Nature)
• 12–15 years in pharmaceutical marketing.
• At least 3–5 years of therapy/brand team leadership experience.

Required Skills

• Therapy area knowledge.
• Market analysis, forecasting, and budgeting.
• Strategic planning and team management.
• Digital marketing & CRM understanding.
• Data-driven decision making

Note - Interested candidates may directly reach out at [Confidential Information]