Location: Bangalore
Work Experience: 10 to 15 years
Education: Masters
Key Result Areas & Supporting Actions
Contribution in Formulation & Implementation of Retail & Department Store Strategy
- Proactively contribute to the formulation and direction of retail strategy; implement projects and trials for the Regions.
- Clearly and concisely communicate business and Area objectives to ABMs, ensuring they remain well informed of business activity and their required contribution to targets.
- Align Sales & Marketing: Work closely with Sales and Marketing teams to ensure strategies are cohesive and mutually supportive, driving both store performance and brand growth.
Tapping Business Potential for the Region
- Prepare quarter-wise footfall generation activity plans for stores; ensure every store receives appropriate support.
- Create store business plans in consultation with RBMs and teams; coordinate with HO for execution support.
- Analyze competition to identify opportunities/threats; recommend actions to leverage emerging trends.
- Conduct business development visits; provide final opinions on B/C sites; filter leads from RBMs; anchor relationships with RBD local representatives.
- Align Sales & Operations: Coordinate sales goals with operational capabilities to maximize business potential and customer satisfaction.
Franchisee Management
- Manage franchisee relationships from a business perspective.
- Handle conflict resolution effectively to maintain smooth operations.
- Align Sales & Operations: Ensure franchisee sales targets align with operational capacity and brand standards.
SOP Compliance
- Monitor RRM and audit reports to identify recurring trends at stores.
- Ensure strict compliance with standard operating procedures.
Merchandise Management
- Liaise with Buying and Merchandising teams to ensure adequate stock supply in the region, maximizing stock potential.
- Monitor RRM and audit reports to detect trends and recommend improvements.
Visual Merchandising (VM)
- Monitor the effectiveness of VM arrangements at outlets and recommend improvements.
- Ensure store visual presentations consistently reflect the brand image.
Marketing
- Support the delivery of all marketing campaigns.
- Align Sales & Marketing: Collaborate with marketing to translate campaign goals into store-level execution driving sales.
Store Operations
- Analyze store opening quality; study delay patterns.
- Monitor operations and ensure compliance in cash, stock, and cost management. Suggest process improvements for 100% compliance.
- Design and monitor new store launch plans, providing handholding during the first 3 months.
- Identify underperforming stores and develop actionable business plans for improvement.
- Align Sales & Operations: Ensure operational readiness supports sales targets and customer experience.
Competitive Edge
- Encourage RBMs to develop knowledge of competitor activity and local market conditions; recommend innovative actions to advance the business.
- Motivate managers to identify trends and suggest product performance improvements that enhance brand achievement.
Understanding Consumer Needs
- Monitor CRM registration rates and consumer behavior patterns; suggest improvements for customer service.
- Provide consumer insights to RBMs and store teams for better business outcomes.
- Develop rapport with top customers (approx. 5 per store).
- Manage agency collaborations for customer engagement, store launches, CRM campaigns, and analytics; negotiate contracts and extract meaningful data insights.
- Align Sales & Marketing: Use consumer insights to refine marketing campaigns and sales approaches.
Desired Skills and Experience
- Retail
- Retail Store Operations
- Retail Analytics
- Retail Customer Experience and Marketing
- Sales & Marketing Alignment
- Sales & Operations Integration
