Meeting the top line sales objective
- Interacting with the Brand Teams and developing business plans in sync. with the brand strategy.
- Ensuring stock availability (fill rates of 85%) at all the outlets with a high degree of forecasting accuracy.
Managing the Customer-wise profitability
- Setup a model to measure each Account profitability
- Ensure that resources including manpower are utilized in the most cost efficient manner
- Ensure activities with key accounts are done to maximize returns for ANI.
- Ensure collection is done for direct customers as per the company norms and facilitate wholesaler s collection for indirect customer
Deliver the Perfect Punch in terms of CSD
- New products introduction
- Pack changes
- Price increases
- Enrolment of new outlets
- Consumer promotions and other activities
Setup a high performing team to manage CSD
- Attract and retain the best talent
- Develop competencies of the Sales Team with a strong training program
- Have a strong succession plan in place
- Enrich the team with technology to have a cutting edge
Setup world class processes to handle CSD
- Liaise with international coordinators to ensure accounts strategy is in sync. with the global accounts
- Setup world class processes
- Scan the environment and ensure that ANI is the first to exploit advent of a new international modern trade chains
Managing the SGA and ensuring the same is within agreed numbers
- Allocating funds within accounts and having a control on the spends
- Control on the teams and self TADA SGA budgets
