Job Summary: We are seeking a highly motivated and experienced individual to join our team as a Marketing Manager. He/she will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a deep understanding of consumer/stakeholder insights, strong campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset.
Responsibilities:
- Formulating long term / short term strategic plans, budgets to enhance sales, conducting negotiations & marketing operations thereby achieving increased sales growth across region.
- Exploring & developing new markets for promoting the products; conducting competitor analysis by keeping abreast of market trends & competitor to achieve market share metrics.
- Driving sales initiatives & achieve desired targets with overall responsibility of return on investment and exploring marketing avenues to build customer preference and drive volumes.
- Analysing AIOCD, CMARC data of product and category and preparing tactical plans.
- Preparing marketing strategies for promoting various Pharma Products in accordance with the plans of company.
- Conceptualising and implementing sales promotional activities as a part of brand building & market development effort.
- Identifying the opportunities for market share growth.
- Provide direction, motivation to field sales team for ensuring optimum performance.
- Ensuring marketing strategy implementation.
- Conducting meetings, Product launches, organizing CMEs.
- Building and strengthening relationships with key accounts, medical fraternity, opinion leaders, thereby ensuring high customer satisfaction by providing complete product support.
- Planning individual / team goals to achieve pre -set targets within time, quality & cost parameters.
Skill Requirements:
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans.
- Experience in developing and executing marketing campaigns across various channels, including digital platforms
- Knowledge of performance marketing and ability to measure and analyze marketing ROI
- Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders
- Strong project management skills, with the ability to manage multiple projects and meet deadlines
- Familiarity with pharmaceutical marketing regulations and compliance guidelines
- Ability to adapt to a fast-paced and dynamic environment
- Strong leadership abilities and a collaborative mindset
- Ready for domestic travel for 7-10 days at a stretch
Background:
Experience: 12-14 years of experience in marketing roles within the pharmaceutical industry.
