Company Description
Zuvy Store, created by BBV EDUP company, is an innovative SaaS platform designed to empower India's small and medium enterprises (SMEs) with AI-driven digital solutions and regional language support. By combining technology and human-centric approaches, Zuvy provides tools for advertising, CRM, inventory, payments, analytics, and logistics, all within one unified ecosystem. Focused on affordability and scalability, Zuvy aims to serve over 5 million SMEs across 625 cities in its initial expansion. The company's mission is to digitize cities, democratize digital tools, and create accessible, voice-first interfaces, helping local merchants grow their businesses efficiently.
Role Description
We are seeking an experienced Mobile Marketing Manager for a full-time, on-site role based in Banda. The Mobile Marketing Manager will be responsible for developing and executing mobile marketing strategies to drive customer acquisition and engagement. Day-to-day tasks include managing mobile advertising campaigns, analyzing marketing performance metrics, designing campaigns for mobile applications, and optimizing user engagement strategies. The role also involves collaborating with cross-functional teams to achieve marketing goals aligned with ZUVY's mission of empowering SMEs.
Qualifications
- Experience in Mobile Marketing, including launching and managing promotional campaigns for mobile platforms
- Strong knowledge of Marketing Analytics and performance measurement to assess campaign effectiveness
- Familiarity with Mobile Applications and an understanding of optimizing user experience on mobile platforms
- Proven expertise in Customer Acquisition and implementing customer outreach strategies
- Technical understanding of Mobile Advertising, including strategy development and execution
- Strong analytical and problem-solving skills to maximize marketing ROI
- Excellent communication and collaboration abilities
- Bachelor's degree in Marketing, Business Administration, or a related discipline
- Prior experience in SME-focused platforms or SaaS products is a plus
